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It's a license to steal! It really is. Here's why:
Site Match isn't a true pay-per-click program, like Google's Adwords or Overture's own pay-per-click program.
What's difference? With Site Match, you don't have any control over how much you pay for a particular keyword. I'll talk more about that later.
Site Match charges you $49 to "review" your URL, at which point you get included in databases of several search engines, including new Yahoo! search engine. By way, paying $49 annual fee doesn't improve your page ranking one iota.
It's also important to point out, this isn't same thing as Yahoo!'s Submit Express,where you have to pay $300 to have them review your site for possible inclusion in their directory, without any guarantee whatsoever.
With Site Match, you're guaranteed that your URL will be included in their various databases, and will be spidered regularly. This is how it works: If your listing is shown for a particular query and someone clicks on it, you get charged an additional 15 or 30 cents--over and above $49 annual fee! That's one reason why I call Site Match a license to steal. Here's another reason:
If your URL already happens to be in search engine databases, you're now paying money for clicks you would have previously gotten for free.
It's really a bad deal, because for most sites, paying more than $.10 per click will end up costing you money.
If you've participated in a true pay-per-click program, you already know that there are many keywords, especially generic terms, that are worth little or nothing, so you'd never bid on them to begin with--or you'd bid very low.
But with Site Match that control is completely taken away from you because, way program is set up, you have to pay a minimum of $.15 to $.30 per click, no matter what.
Personally, I think you should avoid Site Match like Bubonic Plague!
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: firstname.lastname@example.org
Visit his website at: http://www.lets-make-money.net