As a marketer, using these lists can get you in tons of trouble. Once labeled as a Spammer, it is hard to rid yourself of that reputation, whether you were spamming on purpose, or you were a victim of a bad "list". You can be dropped from your hosting service or ISP. Companies that you are promoting using Spam will cancel your accounts.

Bottom line: If you are not sure that it is NOT Spam, then don't do it. Develop your own list of opt-in subscribers by offering a newsletter, free information, or something else that will get people to take notice of you. Both YahooGroups (http://groups.yahoo.com/) and Topica (http://www.topica.com) offer free, easy-to-use service that will manage your subscribers for you. You can find other similar services on Internet. This is one of most responsive forms of advertising, because you have opportunity to develop a relationship with your list members.

You can also use a mailing list building service, such as Free Mailer 2000 (http://www.freemailer2000.com), although you will need to advertise your mailing list builder site in order to build your mailing list.

Safelists can be another safe way to get word out about your business, but vary in responsiveness. I recommend services of SafeListBoys (http://www.safelistboys.com) to help you find lists and easily manage your safelist activity for a small monthly fee. You can also find new safelists by entering "safelists" in any search engine, but watch out for those "BULK" mailing list services that may fall in unscrupulous SPAM category. Rule of thumb, if you aren't a member yourself and know for a fact that list is opt-in, don't use it!

If you are choosing to spam, stop immediately. It may be getting you a handful of responses right now, but painful consequences of your actions can cancel out any benefits that you may find.

If we, as an Internet marketing community, would all agree to market responsibly, Internet would soon be a better place to work and live. What comes around goes around. Spam not, lest ye be spammed.

When I read my first issue of an ezine, if I am instantly totally impressed, I set up a subfolder for that ezine and a message rule that puts every issue in that folder. I generally eagerly read them as soon as I see I have unopened mail in that folder. If I find later that I am not enjoying that ezine as much, I move whole folder to another catagory or I unsubscribe and delete folder.

I also have a subfolder called 'Checking Out'. If I am not totally enamored with ezine, it goes into a subfolder in that file. I have these labeled: 'Daily's", 'Weekly's' and 'Monthly's. I add from address to appropriate message rule and those ezines go to their folders.

I read 'Checking Out' ezines as time allows. Very often, by second or third issue, ezine has graduated it its own folder. I sort by name and read 'Daily's' more often that others but I do at least scan them all.

If I have received 5 or 6 issues of an ezine and it still remains in my just looking folder, I am not very interested in that ezine. I unsubscribe. Ezine editors might want to note that, when they send me 4 or more 'solos' in a day, I am probably only seeing one real issue of their ezine when I'm trying to decide if I want to remain subscribed.

I have to admit that I've recently added a new subfolder called 'Free Ad Subs'. Yep, you guessed it, stuff I don't read unless have extra time or I need an ad code. I will stay subscribed though until I figure out a better way to market.

I don't know, maybe I'm just too new out here to know what canned meat is.

If you'd like some helpful hints on how to manage 400+ ezines in your mailbox, send for my free helpful article "Manage Your E-mail" mailto:wonderclass1@GetResponse.com.