Spam Hysteria

Written by Robert Taylor

Continued from page 1

Those who use spam asrepparttar method of getting their advertisements out should be stopped. But not by taking allrepparttar 132825 innocent people down with them.

True spam is usually fairly easy to spot. There is a bogus return address consisting of nonsensical numbers and letters, either no way is provided to remove yourself fromrepparttar 132826 list or a bogus address is provided as a means of removing yourself fromrepparttar 132827 list, there is a footer inrepparttar 132828 message which contains a supposed act ofrepparttar 132829 United States Congress defining spam, or other such obvious items.

99.9% ofrepparttar 132830 ezines I have read have a clear and easy way to unsubscribe. Should you userepparttar 132831 link and find you have not been unsubscribed, it is possible you subscribed using another email address which is being forwarded to your current address. The ezine publisher cannot unsubscribe you withoutrepparttar 132832 original address from which you subscribed.

If you are really upset by spam, why not concentrate on those who are truly guilty of spamming, and notrepparttar 132833 innocents. Use your efforts to punishrepparttar 132834 guilty instead of indiscriminately crying spam every time a piece of email hits your inbox.

As an ezine publisher I get a great deal of spam in my inboxes. Rather than waste my precious time trying to track spammers down or reporting them to Spam Cop, I use my delete button. It is efficient and deadly. The spam is gone as soon as I hit delete.

One ofrepparttar 132835 truly great characteristics ofrepparttar 132836 internet is its use forrepparttar 132837 free exchange of information. This freedom is being seriously challenged by those who believe inrepparttar 132838 indiscriminate use of Spam Cop or other such anti-spam organizations.

I can't speak for you, but I get a great deal of information, education and entertainment fromrepparttar 132839 many ezines to which I subscribe. It would be a severe loss if they all quit publishing because ofrepparttar 132840 fear of false spam accusals shutting them down.

In conclusion, spam should be stopped. However, it must be stopped with common sense and discrimination, not with a vigilante mentality. Being accused of spamming is one ofrepparttar 132841 rare instances in current human history where you are considered guilty until proven innocent.

Whatever happened torepparttar 132842 concept of innocent until proven guilty?

Should anyone out there in cyberspace have a universally acceptable definition of spam and a means of fairly and judiciously enforcing it, I am extremely interested in your viewpoints.

Robert Taylor Subscribe to the Key To Success And Wealth ezine. All new subscribers receive a fantastic ebook valued at $38.50. Subscribe by Please place first name in body of email. Send comments to

Spam-Free Marketing

Written by Donna Schwartz Mills

Continued from page 1

< > For direct sales consultants who exchange ideas and suggestions on building a client base, fund raising, recruiting, booking, inspiration, motivation, party games, contests, merchandising, holiday ideas and more.

< > This is a function ofrepparttar Entrepreneurial Parents ( ) website. A forum for Entrepreneurial Parents (EPs) to connect directly with each other, discussing topics ranging from balancing work and family under one roof, to sharing practical business tips, to collective brainstorming, to supporting each other in responsible parenthood.

< > The MomPack (TM) is a cooperative, not-for-profit organization, founded by working moms, run by working moms and for working moms to exchange business information amongst each other to help promote and advertise each other's businesses on and offline.


Do not overlookrepparttar 132823 value of getting your site listed in search engines, which will bring prospective customers to *you*. There are still many engines that will list your site for free. If you plan to do this yourself, walk do not run to < >. Jim Wilson carries one ofrepparttar 132824 most complete free site submission resources we have seen.

Merle at < > also has a wealth of resources at her site. She specializes in promoting websites and handles our monthly search engine submissions forrepparttar 132825 ParentPreneur Club. Her prices are very reasonable.


Press releases should be part of your marketing plan, as well. There is nothing so cost effective as having your business mentioned in an offline publication or other medium. One newspaper article could result in dozens of leads for your business. Karon Thackston has put together a free email course on how to write effective press releases. To receive it, send a blank email to < > Karon can also handle your PR needs. < >

Another interesting offer comes from JeriLynn Thomas ofrepparttar 132826 Womens News Bureau. Jerilynn is offering a PR Boot Camp tailored torepparttar 132827 needs of female entrepreneurs. Check it out at < >


Finally, there will come a time when you will need to pay for some advertising. Ezines that go out to your target audience give you a big bang for your advertising buck - your cost per thousand (CPM) is generally way less than what you could expect to pay in other media. Most sites that publish an ezine carry an advertising page.

We could devote several more articles torepparttar 132828 particulars of writing ads and creating marketing campaigns. The one thing you need to keep in mind is that writing advertising copy is not an exact science. No one can guarantee how your audience will respond to an ad, no matter how well you think it turned out. The big marketers always test ads first and we suggest you do. You can buy ezine ads at deep discounts at < > (another site run by Merle of MCPromotions). We use it ourselves to sell remnant space in our ezines and have bought ads in other newsletters at a fraction of their published rates. This is a great resource for anyone who needs to advertise their businesses.

As you can see, there are lots of low-cost options for promoting your business online that do not entail bulk email. They're easy to implement and are proven to work... try them and see!

Donna Schwartz Mills is the work-at-home parent behind the ParentPreneur Club < > Find out how we're getting healthy while earning a healthy living at home - < >.

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