Most of PPC search engines list bid price in results pages, but I believe it is more effective to keep bids off results page. Listing bid amounts detracts from perceived quality of results and can unnecessarily bias a searcher’s behaviour.

An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It is risk free and a cheaper alternative to listing with bigger search engines.

Advertisers need to be wary of PPC search engines that offer clickers money or incentives to click through their results. My advice is to steer clear of these search engines as clicks you pay for are probably not genuine

When choosing a PPC search engine consider its functionality as a search engine. Several of PPC search engines reviewed fail to produce a useful search engine for a combination of reasons.They are either too slow, have distracting interfaces, poor navigational guides or just don’t have a set of results at all.

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What should you get out of it? To ensure that you are happy with work produced by marketing consultant you need to be clear on what you expect to get out of it! A well presented report or set of recommendations that aren’t actioned will not achieve your goal of, for example, revenue growth.

It is often case that skills do not exist within organisation to implement a given solution. In these cases businesses should expect to work closely with marketing consultant to deliver results, therefore providing a complete solution with a defined outcome.

Another major benefit of using a marketing consultant is to gain an outsiders perspective. They will be able to bring a fresh pair of eyes as well as impartiality. This is particularly useful when tackling topics such as branding and messaging, where internal staff are "too close" to provide concise overview required.