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(2) In another Ezine I recently saw a 40 word ad that interested me. I clicked on link, and instead of taking me to home page of product, it took me straight to order form. Very clever, and very effective.
(3) A few weeks ago I subscribed to a free autoresponder course - 12 daily web marketing lessons. Many people never finish these free courses. They unsubscribe half way through.
But this marketer made sure that people finished his course - he announced in first lesson that 12th lesson contained download link for a very useful free eBook that I wanted. Naturally, I stayed with it till last lesson.
(4) Last week I signed up for a marketing guru's 15-day free autoresponder course and I was amazed to see how easily it had been put together. Each module was simply a freely-available article by a recognized web marketing expert, with a sprinkling of affiliate links.
To sum up, when you visit website of a marketing expert, pay close attention to everything you see. Ask yourself "Why is s/he doing that?". Everything is there for a reason.
If you make this a habit you'll quickly learn art of making money on Internet.
Michael Southon is the author of the popular new eBook 'Ezine Writer!' Discover how you can dramatically improve your Traffic and Sales, starting today: http://www.ezine-writer.com/ Join his twice-monthly 'e-Profit Tips Newsletter': mailto:ept-subscribe@freezineweb.com