Something new in e-commerce: the "Echo System Build" Written by Daniel Borel
Continued from page 1 Such an e-commerce does exist, it is called www.oneppm.com: Each and every photo is edited once and never again and delivered with a numbered authentication certificate. The catalog applies well known "one new goes in, one old goes out" rule. Only one person per million – sometimes even one person per ten million – can buy and possess a poster that exists nowhere else for price of non exclusive and non limited quality editions. As for photograph and publisher "success rules". www.oneppm.com means "One Person Per Million".

Daniel Borel is a marketing and communication specialist since 1964. That makes him acutely aware of a hard-to-manage happening: simply say "tree" to a Canadian and a Polynesian and compare what they visualize and you understand what marketing communication implies. To get in touch: contact@oneppm.com and borel@synergetique.ch.
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