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There‘s plenty of uncharted territory to cover and new rules to learn such as creating shorter sentences and paragraphs. This can lend a certain freshness to a stale career.
Web managers do have a problem on their hands. Practically overnight, they have been expected to become HTML savvy and produce fully-functioning, competitive sites with plenty of toots and whistles.
Often they have little or no staff. They are supposed to intelligently address an international audience, wow them, and somehome make a profit at end.
To disguise function of journalists by referring to them as "content providers," "word architects" or mere "slot fillers" is a disservice. With new titles, it ‘s easier to imagine them mindlessly churning out piece after piece to hand over without comment or concern. Instead of sitting in first class, "content providers" end up chasing after caboose.
Let‘s explore and celebrate this new medium together, but there‘s no passing buck. Let‘s not allow practice of fair compensation for good journalism to be thoughtlessly tossed out train‘s window as we sit back and enjoy ride.
We editors and publishers are ones with authority to make positive changes and we certainly have responsibility to know exactly what‘s posted on our Websites, under what conditions it got there, where it goes next - and why.
Roberta Beach Jacobson lives on the tiny Greek island of Karpathos and is the editor of Kafenio (http://www.kafeniocom.com), the free monthly e-zine focusing on European life and culture.