“I firmly believe that pictures and images enhance a website, but they should be used to provide a tasteful, professional frame for your copy, not replace it”, Kiley added. “It is true that web users are notorious for having short attention spans and not wanting to read large amounts of copy. However, problem is that most of copy on websites today is vague and not enticing. It's focused on company rather than customer. So it should be no surprise that visitors avoid reading it.”

Don't focus strictly on graphics, focus on what customers need. And what they need is information. If you supply them what they want, they sure gonna purchase from you.

Now, do you subscribe to idea that a picture is worth a thousand words--and therefore images, not a lot of text, should be major drive of your home page? Or do words have more influence to capture a visitor's attention and motivate them to purchase?

Jamie Kiley, author of aforementioned article creates inviting websites. If you want tips on website building or you want your website done, you can contact her at jamiekiley@kianta.com.

This article was created for the sole purpose of propagating information that may be related to catalog printing and other industries to which it may be of interest.

The finest Chinese calligraphy requires that assemblage of columns of characters (traditionally read vertically from right to left) possesses an inner dynamism that invites reader to re-create process of writing. Calligraphy is judged as much in terms of rhythmic cadence and artistic expression as it is for legibility. Good calligraphy is said to resemble ascending dragons and soaring phoenixes.”

With a history of four to five thousand years, art of calligraphy is rich and profound in content and has attracted attention of artists world over.

This article was created for the sole purpose of propagating information that may be related to brochures printing and other industries to which it may be of interest.