Some facts about Banner Impressions Vs. Click-Throughs

Written by jim Peters


Continued from page 1

Your probably starting to getrepparttar picture now, impressions, and CPM do not necessarily translate into click-throughs, sales or income.

Let's look atrepparttar 100901 thing from a different angle then. How about instead of impressionsrepparttar 100902 advertising people sell you click- throughs? That makes sense to me. Now though we are faced with another acronym CR, or conversion rate (Told ya we'd get to it.) Actually this comes into play even withrepparttar 100903 scenario on impressions described above, but in this example we have a two step process ( CTR, CR, )to arrive atrepparttar 100904 sale rather than a 3 step process ( impression, CTR, CR )

As more is learned through trial and error as well as better tracking tools we are finding that merely getting visitors to a site no longer hasrepparttar 100905 same value as when Web site traffic was generally accepted as a measure of success. The trend towards profitability, along withrepparttar 100906 above mentioned, better tracking tools, has resulted in much less attention being paid to click-through rates and more attention being paid to CR's (conversion rates).

The CTR then can be seen as a measure of "immediate response" to an ad, but notrepparttar 100907 overall response to an ad. The exception involves ads that display identifiable information ( sometimes referred to as "branded" ) aboutrepparttar 100908 destination site, and can be arrived at without clicking onrepparttar 100909 ad and not recording a "click-through" in these casesrepparttar 100910 click rate will vary fromrepparttar 100911 overall rate.

Contrary to what you might think a high click-through rate does not necessarily assure you a good CR ( conversion rate,) andrepparttar 100912 two rates may even have an inverse relationship. An ad geared towards curiosity clicks such as those that actually trickrepparttar 100913 viewer into clicking on them will result in a great deal fewer sales, than an advertisement geared to receive qualified clicks.

Let's sum all that up. Impressions vs. Click Throughs -

An impression is counted each timerepparttar 100914 banner is called fromrepparttar 100915 server. Some browsers may cache data causing impressions to be an inaccurate measurement.

Impressions are sold in groups of 1000 which is called CPM or Cost Per Thousand ( I'll go out on a limb here and say thatrepparttar 100916 M is forrepparttar 100917 Roman numeral that indicates 1000 .) 1000 impressions, based onrepparttar 100918 industry average will bring you something between 20 and 50 site visitors, MAYBE!

Impressions do not mean you'll have visitors to your site. A Click- Through isrepparttar 100919 act of someone somewhere actually clicking on a graphic image or text link and arriving at your web site.

Purchasing advertising by Click-throughs means that you only pay for people that actually visit your website. This means you don't need to purchase thousands of impressions to get 10 visitors. You purchase as many click-throughs as you want visitors. This is a much more exact science, but is in direct relation to your ability to create a high CR, conversion ratio.

How do you do that? Easy, just have a product that is in high demand, present it to groups that are interested, at a price that is lower than anyone else yet allows you to make a profit. Place your ad on a tracking system like this one, noticerepparttar 100920 above average CR.

Now just book that flight torepparttar 100921 BAHAMAS!!

"Your Success Is Our Success"

jbp

[ jim Peters is Manager of NSI "SOLUTIONS". NSI specializes in custom website design,promotion, maintenance, domain registration ,site hosting ,site and graphic design, as well as e-commerce packages for small to medium sized companies. In other words "SOLUTIONS".]


Advertise in a Proven Medium

Written by John Calder


Continued from page 1

Paid advertising onrepparttar other hand is often very different. Paid advertising models that have been around for a while make generally produce profits for their customers.

THE LESSON ABOUT PAID ADVERTISING

If you learn nothing else from this article, let me share with you a very important lesson about paid advertising.

People will not continue to buy advertising in one medium unless that medium continues to producerepparttar 100900 sales and profitsrepparttar 100901 advertiser seeks and needs.

By investing some time and research in different advertising mediums, you will begin to notice that certain types of advertisers return torepparttar 100902 medium again and again.

News Flash: Advertisers return to an advertising medium over and again becauserepparttar 100903 medium works...repparttar 100904 medium continues to generate enough sales to payrepparttar 100905 advertising costs and then some.

WHAT ADVERTISING METHODS ARE PROVEN

The effectiveness of one advertising medium over another is entirely dependent upon what type of product or service is being sold.

If you were to take a moment to "think outside ofrepparttar 100906 Internet box," you would soon realize thatrepparttar 100907 advertising medium withrepparttar 100908 highest long-term performance and proof of concept is any medium that existed inrepparttar 100909 pre-Internet world, a.k.a. offline advertising.

Magazine and newspaper classifieds have been used by mail-order businesses sincerepparttar 100910 beginning of print advertising. These mediums have proven themselves very successful throughout their long history. When you realize that an Internet business is a lot like a normal offline mail-order business, you will understand what I am trying to tell you.

While there are a few online advertising mediums that have been proven overrepparttar 100911 long haul, they are few and far between. There is simply too much misinformation onrepparttar 100912 web about what advertising medium's work, to know just where you should spend your online advertising dollar.

My experience has shown thatrepparttar 100913 best place online to place your advertising dollars is in search engine placement, pay-per-click search engines, some ezine advertising, and creating articles forrepparttar 100914 free-reprint marketplace.

While some companies have seen success with pop-up ads and banner advertising, neither is suitable for my purposes. And unless you are dealing with tangible, inexpensive products, they are probably not suitable to your purposes either.

IN CONCLUSION

You must take time to study what works and what does not. Too many people who own an online business are stuck inrepparttar 100915 mindset that they must advertise inrepparttar 100916 online environment only. The truth is that you should consider all forms of advertising --- both online and offline advertising. And most importantly, you should forget free advertising and focus your time and effort on paid advertising that works.

John Calder isrepparttar 100917 owner/editor of The Ezine Dot Net. WARNING: If you are only going to do one thing today, that should be to subscribe to John's newsletter! The fact is, Misinformation is killing your chance of becoming successful in an online business.

Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

(You may reprint this article in full in your newsletter and/or web site)



John Calder is the owner/editor of The Ezine Dot Net. WARNING: If you are only going to do one thing today, that should be to subscribe to John's newsletter! The fact is, Misinformation is killing your chance of becoming successful in an online business.


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