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Mary needed a new vision for her business and she needed it to be clear and compelling. It is vision of business that motivates owner to do some things that perhaps owner would ordinarily find tedious or even a bit scary. The very first part of a business plan is called Business Description and it is here that vision belongs.
Recently a participant in my teleclass “Taking Mystery Out of Business Plan Writing” talked about a creative way she had for writing her business plan. She was taking magazine pictures and drawings to illustrate her plan. This way of illustrating her plan made it more alive and exciting to her. A vision needs to draw you to it. One possible way to make it that way is with pictures and illustrations.
Writing a business plan calls on logical, analytical, and rational part of people. Scientists tell us this is an activity done by left side of brain (logical, analytical, rational). It doesn’t have much appeal to people who prefer to use right side of their brain (intuitive, creative, holistic). The entrepreneur needs to have ability to access both parts of brain for different tasks. A client who is very creative and loves being in that mode told me recently, “ Sometimes it is necessary for me to get very left brained so I can get some work done.” If you resist idea of business plan writing but know you want to write one, try finding your own special way of getting it done-but do get it done!
Take Action 1.Learn more about left-right brain at this website: 2.Not sure which side of your brain dominates your behavior? Try this assessment: What is your vision of your own business or your ideal job? Spend an hour writing down what it looks like and feels like. Get creative. Make it feel real! See it in your mind's eye.
Alvah Parker is a Business and Career Coach as well as publisher of Parker’s Points, an email tip list and Road to Success, an ezine. Alvah is found on the web at www.asparker.com. She may also be reached at 781-598-0388.
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