Solving the "I Get Tons of Traffic But No Sales" Mystery

Written by Karon Thackston

Continued from page 1

2. Stop Selling and Start Solving

So many people are pushing to get that almighty dollar (or euro or pound) that they forget something. Customers don’t like to be sold to. What they really want is someone to solve their problems. Once you show that your product/service can, in fact, solverepparttar problems your customers face, sales will come on their own.

3. Appeal To Emotions

Most buying decisions are emotional so it makes sense that your copy should be, too. While your customer’s need may be logical,repparttar 108154 actual buying decision is anything but. Think about it. When you bought your last car, did you go forrepparttar 108155 “logical” choice? Did you pickrepparttar 108156 ugly, shapeless, “no personality” car that hadrepparttar 108157 best gas mileage andrepparttar 108158 highest safety rating? I doubt you did.

You most likely took a look at allrepparttar 108159 options and – taking some logic into account – boughtrepparttar 108160 car that suited you best within your price range. Emotion sells!

No, I’m not talking about getting mushy. What I AM talking about is touchingrepparttar 108161 emotional chord that draws customers to your product or service. Those problems you found out about when doing steps #1 and #2 above… use them to add emotion to your copy.

With these three vital elements in your forethoughts, you can sit down and write your copy – with your keyphrases in mind – for tremendous results. When you understandrepparttar 108162 entire process and takerepparttar 108163 time to learn to write emotional, sales-oriented, SEO copy, you will keep your traffic count high and your checkbook balance higher.

Copy not getting results? Let Karon write targeted, SEO copy for you. Visit her site at, or learn to write your own copy at Don’t forget to subscribe to Karon’s free ezine at

How to Improve Your Writing Without Writing a Word

Written by Walter Burek

Continued from page 1


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© Burek Group 2003

Walter is an professional advertising copywriter who writes, edits and publishes "WORDS@WORK", a FREE bimonthly newsletter of advice and about writing that works. To view his award-winning portfolio and to subscribe, visit You may also subscribe via mailto: .

Thank you for your interest in this article.You may freely publish it in print or onrepparttar 108159 Web as long as you includerepparttar 108160 byline and credits. Also, please advise me of publication by mailto:

Walter Burek is an award-winning copywriter who has been a writer and Creative Director on some of advertising’s most important accounts.

Walter also writes, edits and publishes Words@Work, a free newsletter for marketing communications professionals.

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