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In other words, these tracking codes tell you how many hits and unique visitors you get from each of your advertising campaigns. By analyzing this information, you're able to instantly see which of your campaigns are successful -- and which are not.
Ad trackers don't cost much at all ... yet this small investment can yield huge returns! Two of
most popular are:
= ROIbot, http://www.roibot.com/r_r.cgi?R46886_article - this is
tracker I use most. It's easy to set up and to manage, and it comes with a whole bunch of other features including an autoresponder.
= AdTrackz, http://www.buildyourhomebiz.com/rd/adtrackz.htm . This powerful CGI script is installed on your server, and you only pay a one-time fee for its use (unlike most of
others, where you pay monthly). Once set up, it's very easy to use.
Using an ad tracker really opens your eyes. I had always thought, 'The more people I reach,
more sales I'll make' -- you know,
usual traffic hype that we all hear.
Instead I found out real truths about what was working for me and what wasn't. For example, my ad tracker taught me that it's not
size of
ezine that counts ... it's how many people actually *read* it. It also taught me that just because a website gets a lot of traffic, it doesn't mean that advertising on that site will give you *results*.
By testing everything you do, you'll get solid proof of what doesn't work, what works well, and what can be improved. You know which ad campaigns to continue ... and which ones to dump for something more profitable.
So track your marketing efforts -- every single one of them. You'll gain valuable insight about where your sales are coming from, and be able to learn and grow from these insights. Your bottom line will thank you!

Angela is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. She offers a 'no hype, no bull' approach to building a profitable Internet business. Every issue is packed with helpful tips and useful tools, specially selected to fit a beginner's shoestring budget. Visit her online today at http://onlinebusinessbasics.com/begin.html