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Topic specific software announce forums are also available, such as - http://www.messaging-software.com/forum - only messaging related announcements are welcome
4. Search Usenet To determine if there are recent inquiries regarding related software or your products and to post appropriate responses search Google's Forum directory (by date): http://groups.google.com/
5. Present to Local User Groups User groups are filled with technically savvy individuals who have an interest in technology and software. Consider attending and presenting software at a local user group meeting or a SIG (special interest group). The targeted audience will often share information, about software that impresses them, with friends or other user groups. To find local user groups search database located on Association of Professional User Group (APCUG) website at http://www.apcug.org or post an inquiry to user group forum on http://www.small-business-software.net/forum/
6. Partner with Other Developers Consider a developer newsletter exchange. Complimentary products often do well when presented properly. Provide a discount or affiliate exchange to sweeten offer of a mention.
The extra effort expended to make potential customers aware of products can go a long way to ensure success of a well designed application.
About the Author - Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net