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Earmark a certain percentage of income for additional advertising.
Spend a little time marketing your site -everyday-!
The more I look at 'affiliate stores', such as Vstore ( http://www.vstore.com/ ), more I like idea.
Using Vstore as an example: within a few minutes you can have a very professional looking website, with products to sell, and a way to make money.
This cuts down on html learning curve, and time necessary to find affiliate programs with products that you want to sell.
They generate website for you based on a number of templates, then you promote it, and if you make any sales you get a percentage of those sales.
The nice thing about this approach is that you get to skip ahead to marketing and promoting phase of your Internet presence.
And as you are learning how to bring people to your site you have ability to make some money from them.
You still need to get your own domain name and have it point to your Vstore. This is necessary because:
Good domain names -really are- disappearing at a very rapid rate. A big reason for this is that there are entire companies out there that have a business model based on buying and reselling good names. They dedicate people to going through dictionary grabbing everything they possibly can.
And ridiculously over-inflated prices amaze me. If you visit Great Domains at http://www.greatdomains.com you will see what I mean.
There are biggies like loans.com which sold for $3 million dollars. Well, it is a short name, easy to remember, and there is a ton of money to be made in Internet loans.
This I can somewhat understand. But what about those that have: myreallystupiddomainname.com and are trying to sell it for $150,000?!
That part I don't get. But either way, name that you want for your business will be gone if you don't get serious and grab it.
Besides, it used to be a $70 decision...not anymore. A newsletter that I follow recently mentioned http://www.000domains.com as having great service, and at a low price.
They register your domain, for as little as one year, up to 10 years, for only $13.50 a year!!!
If you can't afford $13.50 for your business...its time to get that lottery ticket again!
Anyway, if you can, go ahead and find an inexpensive website host, ones for $10 a month will do. Create your index.html and then have that page point to your Vstore.
Don't do any automatic redirecting, make it a decent page with your keywords, and a description of your store. A nice graphic will do, or you can even copy look of your actual Vstore. Then put a 'Click Here to Enter' link that sends them to your Vstore.
This is very powerful for several reasons. You can control your keyword selection and experiment with different looks and content for your main page.
Many search engines penalize you, or won't even list your page if it automatically redirects to another site.
If you outgrow your Vstore relationship, or come up with a better idea and decide you want to change it, then you can just modify your index.html file and move on.
It is much better to be in control. And, you won't have to start your promotional efforts all over again, because your name will be out there all over place already.
Plus, you now have a www.yourname.com address to point your friends and potential customers to.
Well, we've talked about a couple of options here. You can choose either one, just make sure you have right mindset if you decide to throw up something on free sites.
Don't base your success or failure on them...instead use them as a training ground to prepare you for when you are ready to create a -real- website.
Chuck McCullough is the owner of http://AffiliateMatch.com offering FREE articles, tips, hints, and real-world advice on how to make money with your website. Visit his site or join his FREE newsletter, The AffiliateMatch Informer by sending a blank email to mailto:email@example.com