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Be honest with client, You'll find that building this type of relationship with a potential customer who pays you nothing, can have tremendous benefits. They WILL send people to you because they trust you, and in world of online marketing, trust is not something most businesses have achieved.

Your customer base is FAR more than just those who give you money, it includes anyone and everyone who calls you, or contacts you in any way with any type of question about your products or services. While most will not buy from you, how you talk and treat that person could go a long way to that person recommending you to someone else who WILL pay.

It's all about credibility. It's so easy to know who will be winners and who will be losers from answering a few simple questions.

1) Do you answer your customers email inquiries promptly? At very minimum same day and even better, within minutes to a few hours? If you do, you are going to be a winner.

2) Or do you let your customer's email sit around unanswered for days at a time? If you do, you will be a loser.

3) Do you give contact information on your web site, including an address where they can contact you? If you do you will be a winner. Don't want to put your home address on site? Fine. Get a P.O. box, They cost $40 per year.

4) Or do you make yourself completely anonymous, no name, nothing about who you are? If you do you will be a loser.

5) Do you have a phone number where you can be reached, posted on your website? If you do you will be a winner, a toll free number and you get even more points! Don't want to use your home phone? Fine get a second line for $15 per month with limited outgoing calls. It's less than $200 per year.

6) Not having a phone number is not always fatal if, and this is a BIG "IF", you have done all other things correctly. Having an immediate way to let customers get in touch with you, even in internet age, still can't be beat and a phone call is still fastest way to resolve a problem.

Now, only you know if your marketing efforts are paying off. If they're not ask your self how many of things above are you doing. Honesty is more than just telling truth to a potential customer, it's also believing in your product. How many of you are running ads for something that you know in your heart, is at best, stretching truth, that your great product is not going to make someone $10,000 a month like ads say. Are you making $10,000 a month like your ads say? This is all part of becoming successful, you can't build long term success based on a lie or false or misleading information. It just won't work. Your reputation alone can bring in more business than you could ever want, and it's something you are in total control over.

It all comes back to being Macy's Santa Claus. Be honest. If someone can do what client needs better than you, tell them. If they really don't need to spend a lot of money with you, tell them. In end, reputation you build will be worth far more than any one sale.