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The title of a book can be very important. A broad-based, general purpose book might be called
XYZ Handbook, XYZ Guidebook, or
Survival Guide to XYZ. The title can also identify
audience: XYZ for
Novice, Advanced XYZ, or Mastering XYZ. Don't restrict
book by naming it Understanding XYZ Version 3.2.1.
Timing is very important in technology subjects. The demand for information on a new product is very strong immediately after it is announced or shipped. If you write about a "hot" topic, it's important that you and your publisher move quickly to meet that demand.
Outline, outline, outline
The effort spent on your book outline is a good investment of time. Generally,
effort expended in creating, modifying, and remodifying an outline at
beginning of a writing project will save time later on. Use an outline program or your favorite text editor or word processor. The format isn't important, but
content is. List
major topics you plan to cover, then sub-topics, and so on. Add notes and comments that will help your publisher understand where you are going. Don't hesitate to move topics around to better organize your book -- better now than after you start writing.
Read competing and related books to make sure you aren't missing any important topics. How are they organized? Visit online Internet discussion forums to see what people are saying on this subject. What are
most frequently asked questions? Each time you discover a new topic or sub-topic, add it to your outline.
Should you self-publish?
Every first time author considers self-publishing their book. It certainly sounds a lot simpler than finding a publisher. Also, your profit from each copy sold might be higher. And, there are many companies who will offer to publish your book -- if you are willing to pay for
cost and distribute
book yourself. Is this a good idea?
Many first time authors have self-published their books and ended up with a garage full of books and no way to sell them. Bookstores prefer to deal with established publishers and book distributors, not individuals. If you can find a publisher who believes there is a strong market for your book and is willing to promote it, you are probably much better off, especially if you are a new author.
Should you use a literary agent?
An agent will shop your book among several publishers and keep a portion of your royalties (usually around 10 - 15 percent). If you find that you have little success finding a willing publisher, you may want to consider using an agent.
Choosing a publisher
Now that you've done your homework, it's time to find a publisher for your book. Visit local bookstores. Contact several publishers who have books in your area of speciality (they should be easy to find on
Web). Which ones advertise
most or have
most books on
best-seller lists?
A publisher's acquisitions editor will provide their guidelines for submitting a proposal, which will include your chapter outline and market information. If this is your first effort, they'll want to see examples of your writing style and subject matter knowledge. A sample chapter is a good idea.
Once you have narrowed down your selection, agree on a submission date and
length and format of
manuscript. Artwork is important, and you should determine if
publisher will create figures from your sketches or if final camera-ready quality is expected. Most publishers will provide technical and grammatical reviewers for your manuscript, but it's a good idea to name some of your own.
Read
contract proposal carefully. It covers things like ownership and copyrights, royalties, certification of originality, promotional (free) copies, and
schedule. Publishers are understanding if you have to slip your schedule, but you should try to establish and meet a reasonable deadline for submission of
manuscript.
Finally -- writing
book!
The duration of a writing project depends on two important aspects: how much of your personal time (evenings, weekends, vacation days) you choose to devote to it, and
manuscript submission date you agreed to. A book of 300 pages could take anywhere from a few months to a year to finish, depending on
amount of time you spend each week.
Since you will probably use your personal computer to create
manuscript, your publisher will expect machine-readable format as input to their system. Discuss their preferred file formats and styles. Some accept a straight text format, which is
"lowest common denominator" for file exchange between computers. Others may ask for formatted output from a word processor. Some may accept camera-ready pages -- if you have a system that can create them -- and compensate you for
extra work.
Keep a list of company and product names you reference in your work. Make sure you distinguish registered trademark names from simple trademarks.
Don't insert artwork directly into your text, unless you are producing camera-ready pages. Keep a folder of sketches, screen shots and other illustrations referenced in
manuscript. If you have a graphics program (and
talent to use it) or a screen capture program, send some sample files to your publisher. The captions for each figure should be stored in a separate file.
You can excerpt some material from other publications (such as an appendix from a technical manual) if you get
permission of
original publisher.
The final stages
Deadlines are a drag, but they are very important. A publisher must schedule expensive printing resources. Often a book has been announced well in advance, or committed for a yearly trade show. Give your reviewers enough time without impacting your schedule. Good reviewers add to
accuracy and quality of a book, so you should encourage and work closely with them.
Your publisher will probably ask you to create
book's index. When you receive
final page proofs, create a spreadsheet listing important topics in one column, with corresponding page numbers in another. Then sort
topics in alphabetical order. Edit
list so that all referenced page numbers follow each topic name.

Dick Conklin is a freelance writer and journalist. He has written five non-fiction books, was editor of two magazines, and is a newspaper columnist. He can be reached at conch@keysy.com or keysy.com/conch