Instead of additional web pages, I recommend pop-up windows. Not annoying pop-ups that appear without your permission, but only ones that appear when you click on a link.

Simply because after you close out a pop-up window, you're still on main sales page. That way, your prospects have to see your sales message. With too many web pages, you may lose your prospect's attention. Or worse. You might send them to another company's website!

Question #4: "Do You Think I Should Have Flash Animations?"

Look, I have customers that ask me all time about whether they should have fancy Flash animations. (In case you didn't know, Flash animations are short movies that designers use to impress you with.) Usually, customers get this "smart" idea from other designers they've contacted.

Fancy animations don't make money. At least not for you! They only make money for your web designer.

Think about it. Most people don't have high-speed connections. So when they get to your website and an irritating animation appears, they just throw their hands in air and go elsewhere. That means you just lost out on a possible sale.

Question #5: "Will You Turn My Website Into A Work Of Art?"

A website shouldn't showcase your web designer's talents. Instead, it should showcase your product and sales message.

If you want to make money, you need to choose a web designer who won't drown your product and sales message in a sea of graphics.

Conclusion

A website design shouldn’t overwhelm your prospects with fancy animations, sounds, or images. Or look like a work of art or an Easter egg hunt.

But your website should have a professional look and feel. It should also be easy to navigate and put your sales message in center stage. It should be designed to sell.

Rich Marazsky is the Lead Designer at LogicalWebsites (http://www.LogicalWebsites.net). He has over 7 years experience in Design, Marketing, and Online Advertising and has designed sites in many diverse industries including herbal medicine, financial newsletters, web hosting, and direct-response.

All advertising/promotions must make a clear, simple proposition to customer -- buy this, and you will receive a specified benefit. The proposition must be unique -- something competitors cannot claim, or choose not to claim The proposition must be so compelling that it motivates individuals to act. Some examples that illustrate point:

► Fed-Ex - "When you need it there on time." Fed Ex has dominated delivery market by delivering on its UPS promise of on-time delivery, regardless of location.

► Domino's Pizza - "Fresh, hot pizza delivered in 30 minutes or less, guaranteed." Domino's has cornered pizza delivery market by promising their pizzas will always be hot and on time. Their target market values speedy delivery, not necessarily quality of pizza.

► Visa - "It's everywhere you want to be." Their slogan shows their focus on building global acceptance of this credit card, and how easy it is to get and use.

Creating or focusing on a Unique Selling Proposition?

You should start by understanding your targeted customers (yes it always begins with customer). Define advantage and benefits you bring to your prospective clients. Review competitors in your market arena and find out how you can do things better.

Possible unique selling propositions might include - convenience (more locations, easier to do business, etc.), Product breath (wider choice - good, better, best approach), higher quality (unique process or patented technology), or superior customer service level (orders filled within 2 hours of receipt). All of these can present a powerful reason for your clients to be compelled to do business with your firm - and that's strength of USP concept.

Don't try to be all things to all people. Declaring a unique selling proposition is just that - find a special or unique position to offer your targeted customers. Something that they must purchase from you and you a lone.

Once you are satisfied with your unique selling proposition, you must put it to full work for you and your firm. Integrate it into everything you do. All your promotional material, all you advertising, all you sale pitches, all your correspondence (including invoices) should reflect your USP. Don't waste an opportunity. Each time you communicate with your customers, deliver your unique selling proposition.

What makes your product, service and company standout and how you convey this important point is vital to growth and success in today's fiercely competitive market. If you don't have a UPS, create one today. It will give clear purpose to your company, compelling reasons for customers to buy from you and unparallel success to your stakeholders.

Frank Williams is a marketer. With many post graduate courses in management, leadership, marketing and technology to his credit, Williams is a widely respected speaker, author and technologist. He has significant knowledge in marketing strategies and is the founder and CEO of Global Marketing, Inc. - a leader in business, marketing and sales consulting