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5. Generally, search terms don’t have to be case-sensitive.
6. Give search engines as many clues as possible. Example; “rubber shoes” chicago should Chicago be place that you wish to locate a pair of rubber shoes, or information on such a flexible footwear product.
7.The number one match is likely to be result of many factors, other than best product for that search term. This is mainly reliant on Search Engine Optimisation, where competition exists. This simply means that something odd or rarely documented, may have no competition, and will come back as number one.
8.Search engines can include and use results of other search engines.
9.More will exclude, and totally, results of competition, as they see appropriate or commercially sensible. Commercial stubbornness is not unknown either.
10. Some search engines use what is referred to as “Boolean operators”. Named after George Boole and his assertion that something can be right or wrong, true or false, and more importantly, on or off, a “new” view of logic was spawned. It is entirely co-incidental that his father made shoes! While this can get a little involved, it may be no harm to experiment if your engine of choice supports it. Try; rubber and shoes, rubber or shoes, rubber and not shoes, rubber or not shoes and so on. Now, one wouldn’t expect those particular search terms and operators to return anything worthwhile, but “computer and not science” should separate two terms, if supported. Or “someone famous and not someone famous’s wife”, should such English be accepted. I trust that you know what I mean.
Some search engines will return all matches by default or irrespective of operators.
“You have map; just manipulate method”.
Seamus Dolly is at www.CountControl.com