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Knows What He Is Selling Santa knows what he is selling, and its not just games and toys. Santa sells hope, whether it is for
latest video game, a warm sweater or happiness.
How can you market your business more like Santa Claus does his?
1. Clarify how you and your firm are unique, and what it is that separates you from
crowd. You don't need to put on a red suit or slide down chimneys. Define yourself by
problems you solve,
expertise you provide and what your customers say about you.
2. Get media attention for your business, not just during holidays but all year round. Sometimes imaginative stunts like appearing in a sleigh help.
3. Ask your prospects what they want and then provide services and products that give them what they've asked for. The better you understand their concerns,
better services or products you'll provide.
4. Give something away for free. It could be an article, a report, a book or a workshop. Use your free offer to prompt people to contact you and demonstrate your expertise. It works for Santa and it can work for you.
5. Know what you are selling. Your products and services bring in
money, but what do they stand for? What do they represent to your clients? Sell your prospects on achieving their objectives and dreams and deliver with tangible results they can appreciate.
Whether or not you celebrate Christmas, market like Santa and you too, can have many happy clients this and every season, without having to squeeze down a single sooty chimney.
Happy Holidays

2004 © In Mind Communications, LLC. All rights reserved. - The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com