Snow Birds

Written by Bob Osgoodby

Continued from page 1

While free advertising has its place, it cannot berepparttar only method you use. The old saying "that you have to spend a buck to make a buck" is equally true onrepparttar 117771 Internet. Consider placing your ad inrepparttar 117772 ezines or newsletters that have a high repeat rate with their advertisers.

Your ad headline and copy are critical to your success. Don't userepparttar 117773 copy supplied byrepparttar 117774 affiliate program, as many people use them, and those ads get tired very quickly. If necessary, get some professional help in writing your ad. A good ad will pull - a bad or tired ad won't.

Target your ads toward those you think will become a prospect. Millions of ads sent out as unsolicited email (spam) will do little if any good. A well constructed ad in an ezine, targeted torepparttar 117775 proper audience, even if they only have a few thousand subscribers, will out pullrepparttar 117776 spam.

Something as simplistic as being a affiliate can generate income. If you are an expert in your field, and get recognized as one, an affiliate program with Amazon might berepparttar 117777 way to go. You may not become wealthy overnight, but as your exposure grows, so will your income.

If you don't have your own web site, forget about it. That's like a merchant without a store trying to do business out ofrepparttar 117778 back of their car. The cost of web space is so low today, that you can't afford not to have one.

If you are a "Snow Bird" or simply someone wishing to supplement their income, you can achieve success onrepparttar 117779 web. But it does take work and some common sense. If you don't, it just may be your business that "went south".

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at:

How to BEAT The ODDS!

Written by Bob Fioravante

Continued from page 1

The above groups are simply "teaser" web sites that compel you to sign-up; and you may complete their form just to find out what they're selling. You are then contacted by a group member who tells yourepparttar real company he or she represents. Often this is a company you would have never pursued, hadrepparttar 117770 marketing group name not enticed you to sign-up.

FRONT-END ENROLLING Here's a strategy that seems to be growing in popularity. You give away a variety of freebies to people, some of which are quite appealing: E-Books, vacations, plane tickets, URL submission services, etc., and once people accept your free offer, they are "opted-in" to your contact list.

Then, you "got 'em!" You can now "drip market" your primary offer to them slowly, usually on a weekly basis. Some front-end enrolling strategies use low price products that are sold for a one-time fee. The rationale is that by earning a small fee onrepparttar 117771 front end, you can earn enough money to buy advertising for your primary opportunity, until you are safely in profit.

PORTFOLIO METHOD You might recognize this technique as "multiple streams of income." Here, you can join several opportunities either one-by-one, or all "under one roof!"

These networkers attempt to create a hedge against failure by joining many different affiliate programs or MLMs, thinking if one fails then at least they will have positions in other companies. I mean, they can't ALL fail, can they?

I haven't yet seen any "all under one roof" companies last very long, and as far as joining seven, fifteen, or twenty-five different many people can really specialize in that many different companies at once; not to mentionrepparttar 117772 sizable budget needed to advertise appropriately for each separate opportunity!

VIRAL MARKETING Viral marketing, also called word-of-mouth marketing, is a technique that is growing rapidly onrepparttar 117773 internet. It describes numerous strategies that encourage people to pass on a sales message to others. As these marketing messages are passed to others,repparttar 117774 potential for exponential growth is created throughrepparttar 117775 message's exposure and influence. Like viruses, this strategy takes advantage of rapid multiplication which can explode a message to thousands, perhaps millions.

An example of this strategy is Hotmail. When Hotmail users send an email, they "infect"repparttar 117776 receiver of their message with a tagline (atrepparttar 117777 bottom) that reads "Get your private, free email at"

Another example of viral marketing would include giving away your own E-Book. Onrepparttar 117778 cover of your e-book, or on several other pages within, you can imbed your URL, your email address, and other marketing information. All this marketing information propagates itself as your E-book is given away!

This technique is most effective when it involves giving a product away, and when it utilizes a vehicle that transfers repparttar 117779 product easily to others. The internet is an excellent "vehicle" for this purpose.

THE PROFESSIONAL MANAGEMENT FIRM This is a new concept. I only know of one professional management company that is successfully operating at this time, and they are doing quite well.

When you join this type of company, they place you in a permanent downline AND place you in a proven Network Marketing Company. Part of your monthly fee goes torepparttar 117780 management company, which does all your advertising, selling, and recruiting. The major part of your monthly fee goes to repparttar 117781 MLM for your monthly product order.

The management company builds your business until it reaches a specified dollar level. You haverepparttar 117782 option of doing some extra recruiting yourself, which will bring your target income to a higher level. An excellent feature of this plan is, if anything ever happens torepparttar 117783 MLM you are in (if they fold), your downline position remains intact and every member ofrepparttar 117784 firm moves together into a different MLM...your income remaining completely intact. Very smart!

Bob Fioravante, M.S.ed is a Professional Educator and Online Marketing Consultant. He specializes in providing network marketers with a lifetime monthly income, with absolutely no selling required. Email:

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