While free advertising has its place, it cannot be only method you use. The old saying "that you have to spend a buck to make a buck" is equally true on Internet. Consider placing your ad in ezines or newsletters that have a high repeat rate with their advertisers.

Your ad headline and copy are critical to your success. Don't use copy supplied by affiliate program, as many people use them, and those ads get tired very quickly. If necessary, get some professional help in writing your ad. A good ad will pull - a bad or tired ad won't.

Target your ads toward those you think will become a prospect. Millions of ads sent out as unsolicited email (spam) will do little if any good. A well constructed ad in an ezine, targeted to proper audience, even if they only have a few thousand subscribers, will out pull spam.

Something as simplistic as being a Amazon.com affiliate can generate income. If you are an expert in your field, and get recognized as one, an affiliate program with Amazon might be way to go. You may not become wealthy overnight, but as your exposure grows, so will your income.

If you don't have your own web site, forget about it. That's like a merchant without a store trying to do business out of back of their car. The cost of web space is so low today, that you can't afford not to have one.

If you are a "Snow Bird" or simply someone wishing to supplement their income, you can achieve success on web. But it does take work and some common sense. If you don't, it just may be your business that "went south".

The above groups are simply "teaser" web sites that compel you to sign-up; and you may complete their form just to find out what they're selling. You are then contacted by a group member who tells you real company he or she represents. Often this is a company you would have never pursued, had marketing group name not enticed you to sign-up.

FRONT-END ENROLLING Here's a strategy that seems to be growing in popularity. You give away a variety of freebies to people, some of which are quite appealing: E-Books, vacations, plane tickets, URL submission services, etc., and once people accept your free offer, they are "opted-in" to your contact list.

Then, you "got 'em!" You can now "drip market" your primary offer to them slowly, usually on a weekly basis. Some front-end enrolling strategies use low price products that are sold for a one-time fee. The rationale is that by earning a small fee on front end, you can earn enough money to buy advertising for your primary opportunity, until you are safely in profit.

PORTFOLIO METHOD You might recognize this technique as "multiple streams of income." Here, you can join several opportunities either one-by-one, or all "under one roof!"

These networkers attempt to create a hedge against failure by joining many different affiliate programs or MLMs, thinking if one fails then at least they will have positions in other companies. I mean, they can't ALL fail, can they?

I haven't yet seen any "all under one roof" companies last very long, and as far as joining seven, fifteen, or twenty-five different opportunities...how many people can really specialize in that many different companies at once; not to mention sizable budget needed to advertise appropriately for each separate opportunity!

VIRAL MARKETING Viral marketing, also called word-of-mouth marketing, is a technique that is growing rapidly on internet. It describes numerous strategies that encourage people to pass on a sales message to others. As these marketing messages are passed to others, potential for exponential growth is created through message's exposure and influence. Like viruses, this strategy takes advantage of rapid multiplication which can explode a message to thousands, perhaps millions.

An example of this strategy is Hotmail. When Hotmail users send an email, they "infect" receiver of their message with a tagline (at bottom) that reads "Get your private, free email at http://www.hotmail.com."

Another example of viral marketing would include giving away your own E-Book. On cover of your e-book, or on several other pages within, you can imbed your URL, your email address, and other marketing information. All this marketing information propagates itself as your E-book is given away!

This technique is most effective when it involves giving a product away, and when it utilizes a vehicle that transfers product easily to others. The internet is an excellent "vehicle" for this purpose.

THE PROFESSIONAL MANAGEMENT FIRM This is a new concept. I only know of one professional management company that is successfully operating at this time, and they are doing quite well.

When you join this type of company, they place you in a permanent downline AND place you in a proven Network Marketing Company. Part of your monthly fee goes to management company, which does all your advertising, selling, and recruiting. The major part of your monthly fee goes to MLM for your monthly product order.

The management company builds your business until it reaches a specified dollar level. You have option of doing some extra recruiting yourself, which will bring your target income to a higher level. An excellent feature of this plan is, if anything ever happens to MLM you are in (if they fold), your downline position remains intact and every member of firm moves together into a different MLM...your income remaining completely intact. Very smart!