Snatching Defeat From The Jaws of Victory

Written by Elena Fawkner

Continued from page 1

And you're right. It is that simple.

But it all takes time.

You won't upload your site today and have it indexed by repparttar search engines tomorrow. You'll sendrepparttar 117633 first issue of your ezine to maybe 10 people. Or fewer. Your first attempt at ad writing will bring you zero sales. It takes you three months for it to actually sink in that you have to run your ad for a minimum of seven times before readers will act. And that it's seven times torepparttar 117634 SAME audience.

And then, when your site is *finally* indexed byrepparttar 117635 search engines, it doesn't appear inrepparttar 117636 first three pages of search results for your keywords. In fact, it doesn't appear inrepparttar 117637 first *thirty* pages. So you learn aboutrepparttar 117638 importance of high-profitability keywords and you create new web pages just for those keywords. And submit them torepparttar 117639 search engines. And then wait until they're indexed. And then check again.

Inrepparttar 117640 meantime, four months have passed, you now have over five hundred subscribers to your ezine and you're starting to see maybe fifty site visitors a day. And not a one of them is buying anything.

You've been working hard, long hours in your business but, quite frankly, you consider it a good month if you can (just) cover your web hosting fees with what you're bringing in.

So you start feeling like it's just not worthrepparttar 117641 time andrepparttar 117642 effort andrepparttar 117643 sacrifice. You're spending at least half your waking time on this thing and you're not getting anywhere.

A few more weeks pass with no results and you start getting seriously dejected. You're disillusioned and disappointed. You're frustrated and generally P.O.'d that everyone else seems to be able to do this but you.

Your day job, which you detest with a passion, starts to feel like not such a bad way to spend 8 hours. Hey, it beats sitting before a computer screen day in day out trying to market to a bunch of ingrates with nothing to show for it.

So you petulantly start watching TV inrepparttar 117644 evenings after work instead of tending your garden. You completely missrepparttar 117645 tender young shoots that suddenly appear inrepparttar 117646 corn patch. You don't see that birds are picking offrepparttar 117647 strawberries and that repparttar 117648 carrots and broadbeans need watering. You don't notice you have a whole field of potatoes that are ready for harvesting or thatrepparttar 117649 soil needs to be turned whererepparttar 117650 silverbeet was planted six months ago.

Finally,repparttar 117651 corn is ready to harvest but half-formed cabbages and asparagus are rotting because you didn't notice it was time to water and protect them from parasites. Soonrepparttar 117652 corn will join them.

You don't see any of it because you're busy watching TV. If you'd just hung on a little bit longer, you'd be starting to reap a healthy crop from your efforts by now. But you didn't hang in there. You gave up too soon.

Don't let this happen to you. Don't let your business die onrepparttar 117653 vine. Continue to feed, water and protect it. Even when you don't feel like it. *Especially* when you don't feel like it. Success in this business has as much to do with patience and perseverence as it does about creativity and talent. Success could be just aroundrepparttar 117654 next corner. Just wait and see what's waiting for you before you fliprepparttar 117655 switch.

Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. Also, visit Elena's newest site, Web Work From Home

How to Create Your Own High-Octane Info Products

Written by Martin Avis

Continued from page 1

Weight Loss Jobs Prom Dresses Travel Recipes Dogs Baby names

Now, I'm not passionate about any of those, but I can clearly see how any one of them could be turned into an information-packed special report that would sell for 10 bucks or more. Can you?

Weight Loss: What arerepparttar most popular diets in America today? Go to newsgroups, find out what people are saying about them. Find two or three people who have succeeded in losing serious weight on each diet. Interview them. Packagerepparttar 117632 whole thing up as an 'insiders guide to today's diet plans.'

Jobs: How about a state-by state analysis of unemployment figures. A regional plan for optimizing your chances to find a new job. A directory of job- seekers resources. A book on 101 thing you can do if you are laid off. A report on 'home workers guide to survivingrepparttar 117633 recession.'

Prom Dresses: Now I know nothing about dresses, and I've never been to a prom, but this subject is not only highly important to those involved, it is also emotionally charged, and perennial. What more does a business need? Subjects that could be included: this years styles and colors. How much should you pay? The best suppliers. It is highly researchable and I'd bet, very much in demand. This search term came 28th out of 500 sorepparttar 117634 market is pretty big!

Travel: Where do you live? Folks come there. They want to knowrepparttar 117635 best places to go. You can tell them. I'm not going to labor this one,repparttar 117636 scope is so huge, but you could do a lot worse than visiting Mike McGroarty's board at to see what he has in mind forrepparttar 117637 future of travel booklets. Very exciting!

Recipes: This is a big field, but you can narrow it down. Everybody loves cook books. Take a look in any bookstore. And there is a world-wide market. The secret here is to link it with something else that people want. So, to use our example above, you could produce a series of recipe books for each ofrepparttar 117638 top diet plans. See where I'm going?

Dogs: Dog lovers are obsessed. If you own a dog you'll understand. If you don't, you will be baffled. Yet canine = cash. You can write about breeds, training, behavior, exercise. Just go torepparttar 117639 library, or search on google and facts will fall at your feet. Pick them up and put them in your book.

Baby names: Okay, there are books inrepparttar 117640 stores with lists of names. SO WHY ARE PEOPLE SEARCHING ONLINE? There is a market. People wantrepparttar 117641 answers NOW. Not next Saturday when they can get to a bookshop. What can you do that is different? How about a list of allrepparttar 117642 names celebrities have called their kids inrepparttar 117643 last 5 years? What about a list of names with allrepparttar 117644 meanings, plusrepparttar 117645 numerology forecast for each one?

See what I mean? You may not be passionate about any of these things, but if I told you that when you have finished writing your book 1000 people will pay you $10 each to read it - will that spark a little passion in your belly? It does in mine!

"I can't write that well."

That is really just an excuse for not doing it.

It doesn't matter one little bit if you can't spell -repparttar 117646 software will sort most of it out for you.

So what if you don't understand grammar? Most ebooks are written in a very conversational style. Can you talk to your friends? Write like that. Totally correct grammar is often a disadvantage online.

When your book is written, give it to a few friends to read over for you. Listen to their suggestions because no matter how good at writing you are, other people will always spot your mistakes. You can even post on forums for people to review/critique your work.

"It's not that easy. I have been trying for six months or better to find something to develop and cannot seem to find that one big hit-that home run."

The problem here is that you have paralyzed yourself by wanting to seerepparttar 117647 end result before you have put pen to paper (or finger to keyboard). That is where you have gone wrong. If you tell yourself that you can't do it, then GUESS WHAT? You CAN'T!

The only way to finish a project is to start it.

To summarize:

# Create your own ideas bank. # Find out what people are interested in. # Find a subject that you like (passion is optional). # Write your 7-question outline. # Research until your eyes hurt - looking especially for facts that are not easily accessible. # Write, write, write. Don't even think about if it sounds good, or reads right. Just get words on paper. # When it is done, read it over and then put it aside for a week or two. # When you come back to it, re-read it and then start to rewrite it. # Atrepparttar 117648 point that you feel you can't do any more, ask other people to chip in. # Then, if you have done a little each day, you will have a product to sell.

There is an old writer's mnemonic: WRITER

Write Read Ignore Trash Edit Rewrite

Do you want to have an information product of your own to sell? Then congratulations, it is right there for you to take.

Or do you want to find more excuses for not doing anything? It is your choice.

Go and get you book started. You know you can.

Martin Avis is a management and training consultant. To get your unfair advantage in Internet marketing, business and personal success, (and 6 free gifts), subscribe to his free weekly newsletter, BizE-zine. or visit his information-packed website at

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