2) CONSISTENCY Brand and brand management are major buzzwords in marketing and communications. But what do they really mean? If you’re a company like Target or Goodyear, it can mean complex product naming schemes and identity standards

For many other businesses it boils down to consistency. Determine your message, look and tone and then stick with it. It’s a way to increase cost efficiency, plus it’s easier to make an impression if you look and sound same over time.

3) REPETITION Forget everything you’ve heard about evils of redundancy. The truth is that human beings learn through repetition. In this highly-saturated environment it can take seven or more repetitions for a message to sink in.

©Copyright 2005 Clairvoyant Communications, Inc.

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Just like web sites, there are also directories and search engines devoted to cataloging ever-growing global network of blogs. Try searching by topic or geographic location.

Search Engines

- Google (http://google.com/) - Yahoo! (http://yahoo.com/) - A9 (http://a9.com/)

As usual, Google and friends to rescue! These are more traditional and widely known search engines. Type in some topic and word ‘blogs’ and see what results come up. The more specific keywords, more likely you are to find bloggers talking about what you’re interested in.

Blogrolls

And number ten is blogroll. Most blogs have a blogroll, which is a list of a blogger’s favorite blogs and websites. If you find a blog you like, try checking out other sites that blogger likes. You might find other valuable sites and blogs to read.

The more your read blogs, more you'll catch nuances and conventions that have made them fastest, easiest, cheapest way to publish online.