•The Macro-environmental Analysis- This is an analysis of elements and factors outside your direct control that affect your day-to-day operations. The factors include economic, industry, legal, regulatory, political, social, cultural and technological issues.

•Market Analysis- You need to define and characterize market you are in. This analysis will describe market itself, its opportunities, market segments, customer needs and competition.

•Issues and opportunities- This would be SWOT analysis part of your plan. It should contain Strengths, Weaknesses, Opportunities and Threats of your business, as well as resulting issues.

•Goals- This is where you transform your overall mission and objectives into actual financial and marketing goals. This would help in identifying tools and means to operate your business and measure rate of success of your efforts.

•General Marketing Strategy- The 'goals' chapter explained what you want to achieve in very specific terms. This portion indicates how you would accomplish those goals in more descriptive terms.

•Specific Marketing Strategy- It details product, price, promotion, and place of distribution. It provides detailed direction for all four areas of your plan.

•Specific Marketing Programs- It details exactly what you will do, when you will do it, and who will do it for each of P's in specific marketing strategy.

•Risk Analysis Planning- This chapter presents major risks resulting with plan and corresponding contingency measures. •Sales Forecast- This includes number of units you expect to sell and resulting revenue. The projected sales forecast tells of how you quantify results from selling your products and services.

And finally,

•The Budget- This chapter shows planned expenditures brought about by marketing activities.

Your marketing plan is a guide in determining where you want to go and how to execute your strategy to get to your goal. It should be clear, concise and well-thought. There are several agencies and companies available that can help you create a professional marketing plan. For a fee, they will be able to direct you through every step and provide you with detailed instructions and examples.

This article was created for the sole purpose of propagating information that may be related to catalog printing and other industries to which it may be of interest.

I have heard of those before. Like companies that were sued by popular artists for replacing their bodies on photos with undressed bodies without notifying them. A group who took pictures in a park and after they had film developed it showed their smiling faces with graves before them. They asked person who developed it, he told them that it is normal that sometimes machine fails and creates such overlapping of pictures. Another is a picture of a house on fire that was published by a newspaper, which turns out to be edited.

How can we now trust newspapers and internet? How do we know if pictures we are looking at are true? It is for us to know and learn what and whom to believe. Do not believe everything you see, read between lines.

This composition was provided by a very reliable Los Angeles Printing Company. This article was composed to serve the interests of printing and designing enthusiasts looking for reviews, suggestions, tips and more in the industry.