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==> GoTo Gambit #4
Make every click count. If a visitor doesn't buy, do you use a pop-up box to ask them to sign-up for your ezine or a mini course as a fallback? You would at least get something out of click.
==> GoTo Gambit #5
I assume you know which keywords send you most traffic? Guard those puppies like a junk yard dog! Don't know how? Piece of cake with this next FREE tool. It shows you where you can save money by keeping you on top of bid gaps. That is, where you can lower your bid and still not lose your position. I mean, why over bid it you don't have to? http://www.positionguardian.com/
Or you can pay to automate this task using PPCBidTracker or Keyword Bid Optimizer (KBO). Pricing may favor KBO. Especially with multiple domains. http://www.PPCBidTracker.com/ http://www.paidsearchenginetools.com/
==> GoTo Gambit #6
Ever consider optimizing your site for GoTo's default search engine, Inktomi? You might want to. That way, if a search term at GoTo.com doesn't have enough (or any) bids, it pulls in results from Inktomi. Top positions there could mean free traffic from GoTo. Don't know much about Inktomi? No problem. Get help at this forum: http://searchengineforums.com/bin/Ultimate.cgi/
==> GoTo Gambit #7
Finally, while not really a gambit, a FREE piece of software I can't live without since GoTo's suggestion tool is down too much, is Good Keywords. It works great and is a big help in getting most from PPCs. http://www.softnik.com/?gkw/
Hopefully these suggestions will save you time and/or money. And make pain of recent pricing decrees at Goto.com easier to swallow.
John Gergye. Is Your eBook as Silent as a Mime? Well, Make It Talk! Digital publisher John Gergye has more ideas like these, as well as a clever way to make your eBook stand out from the crowd! Find out how at http://www.makeyourebooktalk.com/cgi-bin/pl.cgi?a03