Small Business Q&A: Achievements Outweigh Education and Experience

Written by Tim Knox


Continued from page 1

Many would argue thatrepparttar key to success for most of these ventures was thatrepparttar 104816 founders (orrepparttar 104817 VC financing them) were smart enough to know that while they had an abundance of education, they needed experienced managers to really runrepparttar 104818 show.

Larry Page and Sergey Brin were college students when they startedrepparttar 104819 company that would become Google. They were smart enough to bring in Eric Schmidt to be chairman and CEO whenrepparttar 104820 business took off. Schmidt wasrepparttar 104821 former CEO of Novell and CTO of Sun Microsystems. A PhD, Schmidt is a man of education and experience.

Jerry Yang and David Filo were candidates in Electrical Engineering at Stanford when they started YAHOO (Yet Another Hierarchical Officious Oracle) in 1994. They brought in Tim Koogle from Motorola to run things shortly thereafter and now repparttar 104822 company is led by Terry Semel, who previously spent 24 years running Warner Bros.

Now on to experience. Is experience a prerequisite of business success? Again, not at all. Many experienced entrepreneurs gained their experience in failed businesses, so experience does not instantly translate to success.

So, when it comes to succeeding in business, which is more important: education or experience? While neither is as helpful as a rich relative, here'srepparttar 104823 answer that will hopefully help me avoid those worms: Both education and experience can play a large part in business success.

The more important question is can you succeed in business without one orrepparttar 104824 other, or even without both? Andrepparttar 104825 answer to that one is: yes. Can I get ketchup with those worms?

Many successful businesses were started by first time entrepreneurs who never went to college. Natural talent, ambition, drive, determination, and good old dumb luck have fueled many success entrepreneurs, myself included. I don't have a degree (I drove past a college once. It looked hard, so I kept going). Would a degree have helped make my business trek easier? Perhaps.

Then again, I know people with advanced degrees who are flipping burgers at McDonalds. It's good experience, I suppose.

A combination of education and experience (and a variety of other things) isrepparttar 104826 best recipe for success. Asrepparttar 104827 old saying goes, "There is no better education than that which comes from experience."

Inrepparttar 104828 end, it really doesn't matter how much education, experience, talent, luck or money you have. It's what you do with it that matters.

Here's to your success.

Tim Knox, Founder For more information on starting your own online business visit http://www.dropshipwholesale.net,repparttar 104829 website for online entrepreneurs.

Tim Knox as the president and CEO of two successful technology companies: B2Secure Inc., a Web-based hiring management software company; and Digital Graphiti Inc., a software development company. Tim is also the founder of dropshipwholesale.net, an ebusiness dedicated to the success of online entrepreneurs. http://www.dropshipwholesale.net http://www.smallbusinessqa.com


Managerial Survival Key

Written by Robert A. Kelly


Continued from page 1

Either way, asking members of your key target audience questions such as those outlined above along withrepparttar responses you receive, providerepparttar 104815 foundation data that underpins your entire public relations effort.

But, as you monitor audience member responses to your questions, stay alert for hesitant or evasive observations about your organization. Do you note statements that are untrue or misconceived? How about inaccuracies, rumors or false assumptions? You’ll need to remedy them because we know that negative perceptions inevitably lead to negative behaviors that must be fixed to protect your operation.

As mentioned,repparttar 104816 data your interactive monitoring produces isrepparttar 104817 raw material with which you create your public relations goal. And that might well be clearing up that misconception, correcting that inaccuracy or replacing an untruth withrepparttar 104818 truth.

Reaching that goal is another matter. You needrepparttar 104819 right strategy to show you how to get there. As luck would have it, they’re but three strategic choices in perception/opinion matters like this. Create perception/opinion where you have none, change that perception, or reinforce it.

Good writing doesn’t come easy, but that’s your next challenge. Here, you must put togetherrepparttar 104820 message you will use to transmit your corrective facts and figures to those members of your target audience.

Now, all atrepparttar 104821 same time – in a single message – you must be clear about whyrepparttar 104822 false assumption,repparttar 104823 misconception orrepparttar 104824 inaccuracy should be clarified, or even corrected. Your message must present truthful supporting facts, and must be believable and, if at all possible, compelling.

Your public relations team will provide that talent. Also discuss with them blendingrepparttar 104825 message into a variety of public presentations so as not to damage its credibility with a high-profile announcement.

Keep in mind thatrepparttar 104826 timetable can always be accelerated by adding new communications tactics and by increasing their frequencies. Also a good idea to continue refining and updating repparttar 104827 message itself.

Happily, what you will have done is use a set of tools that helped you persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to managerial success and, some might say, survival.

end



Bob Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com




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