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Here's are a few questions that, once answered, will help ensure that your Web site's message is as appealing as its design. Go over these points with
designer before
design process begins as
answers will help determine
direction your Web site's design should take.
What Is The Purpose Of Your Web Site? Most business Web sites have two purposes: (1) to educate
consumer and, (2) to sell them products or services. If you sell shoes, for example,
purpose of your Web site is to educate potential customers on
quality and durability of your shoes and as a result, to sell them shoes. If you paint houses
purpose of your Web site is to educate home owners on why your services are superior to other painters and sell them on hiring you to paint their house. By defining
purpose of your Web site you will give
designer
information required to create a Web site that best conveys that purpose to your target audience.
Who Is My Target Audience? Your target audience consists of those folks you want to attract to your Web site: potential and current customers, future and current employees, possible investors, etc. Anyone who might be interested in your company and its products or services is a member of your target audience. Correctly identifying your target audience is vital since your Web site should be designed specifically to appeal to your target audience.
Put yourself in their shoes (or in front of their computers). Imagine your Web site through their eyes. If you were visiting a Web site such as yours what would you expect to find and what would you be disappointed not to find? Identify your target audience, then have your Web site designed to fulfill their needs and surpass their xpectations.
What Content Should My Web Site Feature? Your Web site content should be driven by
nature of your business. If you're a real estate agent, your site should feature photographs of homes you have for sale and information on buying and selling a home. If you own an auto body shop, your site might feature before and after photographs of cars that you have repaired. Remember to determine
purpose of your site, then develop
content to serve that purpose. What's My Competition Doing? The last question you should ask is one of
most important: What is your competition doing on
Web? Do a Google search for similar businesses and click around their Web sites. How are their Web sites designed? What message are they trying to convey? Are they doing a good job of conveying that message and as a result, selling products? What do you like about their Web sites? What don't you like? Make note of
things you like and
things you hate, then share your findings with your site designer.
Remember, you're not stealing trade secrets here.
You're just borrowing ideas.
Here's to your success.
Tim Knox tim@dropshipwholesale.net For information on starting your own online or eBay business, visit http://www.dropshipwholesale.net

Tim Knox as the president and CEO of two successful technology companies: B2Secure Inc., a Web-based hiring management software company; and Digital Graphiti Inc., a software development company. Tim is also the founder of dropshipwholesale.net, an ebusiness dedicated to the success of online entrepreneurs. http://www.dropshipwholesale.net http://www.smallbusinessqa.com