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One good way to approach task of naming a business is to do so from your customer's point of view. Your business name should clearly define your offering and communicate your message to customers. Put yourself in your customer's shoes for a moment. If you were looking for a business that provides your product or service, what would you expect that business to be called? If you were in market for computer parts, for example, wouldn't you look for a business that has "computer parts" reflected in business name? Jim's Computer Parts may not sound as snazzy as Jim's Electronics Emporium, but snazzy doesn't pay bills. Happy customers who quickly identify you as source of their purchase do.
The name of your business can also spark subconscious reactions in a customer that may drive them to you or drive them away. Words like quality, complete, executive, best, low-cost, and on time often spark positive reactions in mind of consumer. Words like cheap, discount, and used tend to create negative emotions. You'll notice that no one claims to sell used cars anymore, but dealer lots are loaded with vehicles that are "previously owned."
Finally, let's talk about things to avoid. Experts agree that you should avoid using generic terms like enterprise, corporation, partners, and unlimited as part of your everyday business name. These terms are fine for legal business entity name, but are often too unclear for everyday use. Can you tell me what any of these companies do: ABC Corporation, Big Dog Enterprises, M&B Partners, and Discounts Unlimited sell? I didn't think so.
Also avoid abstract names like Yahoo, Google, Monster and Flip Dog (I am not going to list names of numerous local high tech firms that have bucked this rule :o). Abstract names will require a subtitle to explain what business does or an expensive marketing campaign that brands name into minds of consumers. Unless you have deep pockets, I suggest you go with a name that describes your business at first glance and leave abstraction to likes of Cher.
Finally, you should avoid hokey names, unless of course, you are starting a hokey business. Crazy Dave's Stereo Shop is a great name if business is really run by Crazy Dave and his personality is exploited in marketing of business.
However, if you want to be taken serious, then give your business a serious name.
Would you go to Crazy Dave's House of Dentistry?
Neither would I.
Here's to your success.
Tim Knox tim@dropshipwholesale.net For information on starting your own online or eBay business, visit http://www.dropshipwholesale.net
Tim Knox as the president and CEO of two successful technology companies: B2Secure Inc., a Web-based hiring management software company; and Digital Graphiti Inc., a software development company. Tim is also the founder of dropshipwholesale.net, an ebusiness dedicated to the success of online entrepreneurs. http://www.dropshipwholesale.net http://www.smallbusinessqa.com