TACTIC #2 -- Create tightly niched product or service offerings. For example, if you're operating a personal concierge service, rather than just offer errand services at $25 an hour, try prepackaging specific errands with associated lower pricing. Why? Because you can offer a more aggressive price when isolating your fee to one particular service. If your customer challenges your reduced price as compared to your higher hourly fee, your response is simply, "I'm able to offer this lower packaged price because of economies of scale. While I'm out delivering your bundles to Post Office, I'm also delivering packages for five other customers." Ultimately, your customers will never know how many other customers you're delivering for that day; however, key is not to simply slash your pricing because you believe that reducing your prices will bring you more business. The key is to provide consistent and professional pricing practices. P.S...Yes, business is slow for many entrepreneurs right now; however, be cautious with your pricing methods. Don't simply slash prices; instead incorporate long-term and short-term strategies that are always complementary to each other. If you offer a product for $15 today, then again at $35 six months from now, you must have your reasons in place, otherwise you'll aggravate your customers.

Brochure- Create a brochure with Publisher to provide information on your products and services.

Press Release- A media kit always have a press release. This will help media to quickly grasp relevance of your material. It usually contains anything that is new with your company. Templates on Microsoft Office Online have sample press releases that you can use to get you started.

Business cards- Publisher also has tools to help you create your own business cards in a jiffy. You could even customize a set of your business cards according to media your going to give them to.

Label- The software has a collection of preformatted label applications, designed to be compatible with labels for your desktop printer. Put them all together in high quality presentation folders and you’re all set. You can choose from a variety of folders available in market- they come in a variety of colors, some even have embossing, die cuts, extra folds, or pockets. You could go a little bit further and customize folder to have a label in front that matches your company identity; or put your company logo.

Finally, put your media kits in mailing envelopes and you’re ready to send them out.

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