Simply put: if you’re a watchmaker, put a watch in your logo, and word “watch” in your name and your tagline or slogan. When you’re selling services picking a logo can be trickier, but it can be done. UpMarket Content’s logo is a scroll and pen. Just make sure your logo communicates what you do, rather than something foolish like a black rocket for an advertising agency.

Yet while branding usually enhances direct response, you should not hesitate to sacrifice branding if it hurts your response. If you find that a different tagline or font does significantly better in getting responses, run with them.

2. When you actually do have opportunity to impress your brand on same person dozens of times over course of an average month.

For branding to work, you don’t just have to maximize total exposures, but exposures to unique individuals. Let’s be absolutely clear: in terms of branding, exposing 1,000,000 people to your brand once each is infinitely less valuable than exposing 1,000 people to your brand 1,000 times each. You have to maximize exposures to same individuals. Aim for a hundred exposures per individual if you want to really enter people’s consciousnesses.

Of course, it may take far fewer than a thousand individual exposures. If someone is sitting in front of your branding advertisement for more than a few minutes, they may in fact be exposed to it dozens of times, each time their line of sight crosses it. But this kind of long-term exposure is likely going to cost you more.

How can you ensure that your brand advertising will maximize your brand exposure per unique individual? Place your brand advertising where users will come back often to see it. For instance, a banner on a website that has a strong following of returning users, or an advertisement on local diner's placemat.

Even when branding does make sense, direct response will often also make sense, so you should combine two if possible. For instance, at bottom of a banner advertisement with your logo and tagline looming large, put a button labeled “get more information.” Or, underneath your businesses sign, put a telephone number with an offer to get more information.

Because if they never visit or call, who cares if they have your logo burnt onto their retinas?

It's an excellent tool for digging out even more keywords.

The Killer Keyword Resource

The all time number one keyword resource is WordTracker. It's a paid service, but you are getting much more than what you pay for.

You can sign-up for 24 hours of access at http://www.wordtracker.com for only $7 and pump their system for as many keywords as you want!

Within WordTracker you feed their system with your main keyword, e.g. "gardening" and they will show you all related serches and phrases for past 60 days.

What To Do Next

Once you have all your keyword lists from wordtracker, good keywords, overture and google, you simply combine them into one gigantic list.

Naturally, some of keywords will be identical, but you will definately end up with a huge list, and depending on your market or niche you easily can go from a few hundred keywords to several thousands using this method.

How Quickly And Easily Combine Keyword Lists

There's a new keyword tool available that will handle this task for you in seconds.

It allows you to simply paste in your various lists, and voila, you will end up with a neatly formatted and clean keyword list.

It can do a variety of other tasks, such as format your entire list for Google AdWords, adding i.e. brackets to all phrases.

Read more about this great keyword tool here:

http://www.keywordjuggler.com

I hope this article has helped you in your search for more keywords, and ultimately, more traffic and sales.