Small Business Marketing And Advertising: Branding vs. Direct Response

Written by Joel Walsh

Continued from page 1

Simply put: if you’re a watchmaker, put a watch in your logo, andrepparttar word “watch” in your name and your tagline or slogan. When you’re selling services picking a logo can be trickier, but it can be done. UpMarket Content’s logo is a scroll and pen. Just make sure your logo communicates what you do, rather than something foolish like a black rocket for an advertising agency.

Yet while branding usually enhances direct response, you should not hesitate to sacrifice branding if it hurts your response. If you find that a different tagline or font does significantly better in getting responses, run with them.

2. When you actually do haverepparttar 150028 opportunity to impress your brand onrepparttar 150029 same person dozens of times overrepparttar 150030 course of an average month.

For branding to work, you don’t just have to maximize total exposures, but exposures to unique individuals. Let’s be absolutely clear: in terms of branding, exposing 1,000,000 people to your brand once each is infinitely less valuable than exposing 1,000 people to your brand 1,000 times each. You have to maximize exposures torepparttar 150031 same individuals. Aim for a hundred exposures per individual if you want to really enter people’s consciousnesses.

Of course, it may take far fewer than a thousand individual exposures. If someone is sitting in front of your branding advertisement for more than a few minutes, they may in fact be exposed to it dozens of times, each time their line of sight crosses it. But this kind of long-term exposure is likely going to cost you more.

How can you ensure that your brand advertising will maximize your brand exposure per unique individual? Place your brand advertising where users will come back often to see it. For instance, a banner on a website that has a strong following of returning users, or an advertisement onrepparttar 150032 local diner's placemat.

Even when branding does make sense, direct response will often also make sense, so you should combinerepparttar 150033 two if possible. For instance, atrepparttar 150034 bottom of a banner advertisement with your logo and tagline looming large, put a button labeled “get more information.” Or, underneath your businesses sign, put a telephone number with an offer to get more information.

Because if they never visit or call, who cares if they have your logo burnt onto their retinas?

Joel Walsh is a professional content writer and founder of UpMarket Content, whose site has information on promoting your business with great website content: [When posting on the web, please hyperlink this text as the visible anchor text: "website content"]

How You Can Easily Compile A Gigantic Keyword List

Written by Martin Enevoldsen

Continued from page 1

It's an excellent tool for digging out even more keywords.

The Killer Keyword Resource

The all time number one keyword resource is WordTracker. It's a paid service, but you are getting much more than what you pay for.

You can sign-up for 24 hours of access at for only $7 and pump their system for as many keywords as you want!

Within WordTracker you feed their system with your main keyword, e.g. "gardening" and they will show you all related serches and phrases forrepparttar past 60 days.

What To Do Next

Once you have all your keyword lists from wordtracker, good keywords, overture and google, you simply combine them into one gigantic list.

Naturally, some ofrepparttar 149974 keywords will be identical, but you will definately end up with a huge list, and depending on your market or niche you easily can go from a few hundred keywords to several thousands using this method.

How Quickly And Easily Combine Keyword Lists

There's a new keyword tool available that will handle this task for you in seconds.

It allows you to simply paste in your various lists, and voila, you will end up with a neatly formatted and clean keyword list.

It can do a variety of other tasks, such as format your entire list for Google AdWords, adding i.e. brackets to all phrases.

Read more about this great keyword tool here:

I hope this article has helped you in your search for more keywords, and ultimately, more traffic and sales.

Martin Enevoldsen, a certified software engineer, specializing in developing highly useful and in demand solutions for internet marketing. Read more about his latest invention that is currently helping many marketers.

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