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The Solution The good news about small business CRM is that there is an increasing number of automated systems available at prices that most smaller companies can afford without too much difficulty, usually around $2000 a year. Some CRM companies, effectively eliminating need for small business owners to micromanage their CRM system, largely manage newer small business CRM systems. Now small business owners can reap benefits of a smooth running CRM system with a minimal time/financial investment.
Features to look for in a small business CRM system There are many features available to small business CRM users designed to not only track sales, but also cause sales. Here are some features to look for. · Power Dialing-This feature allows your outbound sales agents to place 300%-400% as many sales calls, effectively quadrupling your workforce. · Voice Messaging System-Allows you to automatically record and send sales calls designed to elicit a customer call back. · Custom Fax and Email-Following up on leads with timely fax and email can mean difference between closing sales and missing out on potential revenue.
Other 'must-have' features include:
· Calendaring · Marketing management · Sales management · Order and quote management · Service management
With ability to outsource these business functions, small business owners can concentrate on implementing strategies that they've had to hold off on due to lack of customer information and/or time.