Create Career Slogans

Do you belong to Toastmasters or give presentations? Use slogans for title, then repeat it in your content along with its meaning, and as last line. Watch how many mention its affects afterwards. Create a new one for each speech.

Create interview slogans. Ones that help them remember you. Know company’s slogan. Create a slogan that builds on you're your features and benefits of why they need to hire you. Use it during interview. You can create one that can use one or two of different types: self- referencing, metaphorical or inspirational.

Slogans are powerful enough that people, like comedians and actors, have developed entire careers around them. You don't need to be famous to start. Slogans can even become book titles later on.

Business Slogans

In business, slogans are usable for self-introductions, prospective presentations, on web sites, in e-mail signatures, and even speaking engagements.

Example: You are a coach giving a presentation for a contract with a company for life coaching or business coaching. Create a slogan for a process or concept on what applications you will be using. Or give process an acronym, like S.T.O.P. [something]. Let acronym be start of slogan. Create one for your complimentary sessions. You can also create a slogan to share each week with your clients.

Be creative, use a slogan in each of your sales and marketing processes, change them frequently if you need to. Sold a contract a year ago with one slogan, create another, and sell them another contract this year.

Use slogans in article titles, ebooks or books. Sometimes a slogan takes off and becomes so memorable it becomes brand for a company. Coke Cola with slogan, "The real thing," took themselves to first place in marketplace with these three words. Everything afterwards just wasn't real thing.

Creating a Slogan

Where do you start to build slogan’s? Re-read any of your notes or material. Highlight phrases that contain high energy. Do you lead teleclasses, like I do? Ask participants at end of each call for two or three words of what they are taking away. Whatever they provide was memorable for them. Hear it multiple times, those are sure slogans. This also applies to pilot programs you might give. Ask for feedback, they are usually built in slogans.

Ask, "What do I want people to remember about [me][my company]?" KISS it -- keep it simple and short. That is possibly a slogan.

Next, ask, "What do I want them to do?" This is another type of slogan. Yellow pages had a great one for years, "Let your fingers do walking."

Another way to create a slogan is to take two phrases that have parallel construction and place them together with a comma. Ex: Prizefighter Ali, "Float like a butterfly, sting like a bee."

Rhyme helps create memorable. Read poetry for triggers or language that influences or inspires.

Ask friends for help. Make it a game at a meal event. Ask clients too on feedback as to what makes you memorable to them. They always keep it short.

Be playful when creating slogans. Keep take of them too in your business journal or in a slogan file on your computer. Add and use them frequently. Encourage others to do same. Success attracts success. Share it and it will, "Always attract back everything you need."

Identify your niche-market: Know who they are, their buying habits and what products most appeal to them. Do not try to reach everyone, select a specific group of people that are ready, willing and able buyers for your product and or service.

The best way to approach this is by studying newsgroups and message boards. By reading posted messages, these forums can provide a wealth of information. This is also described in my Preparing a Product Market Study. The steps mentioned in Study can help you solve a number of biggest mysteries regarding your niche-market. From this Study, you will learn some valuable information. Such as needs, wants and problems of your market. What product or service to offer and how it would benefit customer. Finally, it shows what sales strategies are most effective.

The easiest method to organize this information and create a winning strategy is to set-up a Problem, Feature, Benefit and Solution Worksheet. Also know as PFBS equation, this statement can be your most valuable tool in identifying needs and wants of your target market. It will show what products to market and how to sell them.

HOW A PFBS EQUATION WORKS. Take a sheet of paper and write across top: Problem, Feature, Benefit and Solution. Then make a list for each topic:

Problem: Make notes of current problems or needs your target market faces. Later, you will provide solutions to these problems with your product.

Feature: List various selling points of your product and what features set it apart from competition. This is where you want to stress your competitive advantages.

Benefit: Now describe what benefit or reward each one of these features offer.

Solution: Finally you want to illustrate that purchasing your product will solve their problems, needs and wants.

Note: Answers to this equation will show you what products to offer and how to develop copy that will effectively sell these products to your target market.

The following is an example of a PFBS equation:

I will use my e-book Internet Marketing on a Shoestring Budget as topic of study. This book contains various low cost marketing strategies that can be applied to an Internet business. A copy can be found at http://www.ideasexplored.com

After determining niche-market, my book targets a Problem, Feature Benefit and Solution statement can help determine needs and wants.

Problem Spending too much money on advertising technique.

Feature Low cost marketing.

Benefit Save money

Solution Cutting ad budget while increasing profit

Another example:

Problem: Ineffective Ads.

Feature: Productive ad strategies.

Benefit: Generate Profit.

Solution: Better R.O.I.

Note: Conducting a proper Market Research study is crucial in determining problems facing customers you are trying to reach. If you need assistance with your study: See Marketing Research and Analysis that can be found in book Internet Marketing on a Shoestring Budget. A Bonus Product that can be found at:www.ideasexplored.com. The sections about studying Messages boards and Newsgroups provide useful information about needs and wants.

The answers to PFBS questions will show what products to offer how to effectively sell them.

Finding right products to sell are crucial to your online success. Therefore, a study of market we want to target is essential before a marketing campaign can begin. Some ways to gather this information is by studying message boards, newsgroups and sending questionnaires to your current customer base. What you learn from these methods can be applied to a PFBS equation or a Problem, Feature, Benefit and Solution Worksheet. The conclusions you draw from this table can guide you in starting or developing an Internet business.

What You Learn From A PFBS equation:

Hot products to sell How to create a winning website Killer Sales Copy Successful Marketing Strategies

Go to:www.ideasexplored.com. You will find info products on each of these steps and how they can be applied to craft an online venture. These lessons will not only teach you how to generate huge profit, but also secrets behind successful web automation.

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