For example, if a Screen Reader user clicks an internal link on your page, your logo's alternate text attribute tells user that he/she has not yet left your website. If Skip navigation link is before this logo, then user does not know immediately which website he/she is on.

In many occasions, web site developers or their clients do not wish to have Skip navigation or Skip to main content link visible, with excuse that it does not fit in their design. In this case they might use a technique wrapping accessibility text or links in an HTML div setting it to display: none or visibility: hidden. The problem with this technique is that it does not always work as expected. Some screen readers do not speak material that is marked display: none or visibility hidden, and others depend on how style is specified. To solve this problem, you could make them invisible with technique of using transparent graphics. Check links below to learn how:

* Skipping Over Navigation Links http://diveintoaccessibility.org/day_11_skipping_over_navigation_links.html * Skip to Main Content Link http://www.washington.edu/accessit/AU/tutorial/ins.html

After all, do your web pages have Skip navigation or Skip to main content links? If not, it should be time to build them...

If your users are satisfied, they will become loyal, and may even recommend your product or service to others.

Providers benefits from usability

As a provider, you may benefit from usability in many ways, including:

* Reduced development time and costs; * Reduced support costs; * Reduced user errors; * Reduced training time and costs; * Return on Investment.

Misconceptions about usability

Misconceptions about usability's expense," Jakob Nielsen says, "the time it involves, and its creative impact prevent companies from getting crucial user data, as does erroneous belief that existing customer-feedback methods are a valid driver for interface design." More: http://www.useit.com/alertbox/20030908.html

How can usability can save your company

After all, have you ever wished there was one place that contained a list of everything you need to know to make your web site user-friendly? If yes, have a look at this "User Interface Usability Checklist for Ecommerce Web sites" here: http://webnauts.net/user-interface-usability-checklist.html