Sizzling Offers That Sell Like CrazyWritten by Dan Brown
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6. You could reward your potential customers if they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount. 7. You could hold a holiday sale for your potential customers. Tell them everything on your web site is discounted up to 50% on Thanksgiving Day. 8. You could hold a buy one get one free sale for your potential customers. Tell them if they buy one product, they get another product for free at same value. 9. You could hold a special $1 sale for your potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products. 10. You could offer your potential customers a bonus coupon when they buy one of your products. It could be a coupon for another product you sell.
Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program which is due out July, 2005. http://www.zabangaffiliate.com/
| | Are You Throwing Money Away?Written by Susan Friedmann
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To get most use out of your booklets, be sure to pack them full of common sense, grass roots, basic, practical, how-to information. Your customers won’t turn to a booklet for dry, theoretical information, so don’t waste time and money printing up journal articles. Keep it current, relevant, and important. Address everyday concerns in your industry. Sometimes silver bullet answer everyone wants turns out to be information that is known but simply forgotten. The booklet serves as a reminder and reinforces your position as an expert in field. Once you have produced your booklet, you can often find other organizations that can benefit from it. Selling booklets – to your distributors, for example – can not only help recoup your production costs, but actually generate new revenue while continually marketing your own company. Other ideas to consider include direct mail campaigns or licensing rights to your booklet to another company. If you license rights, you grant client specific, limited production rights to booklet manuscript that your company owns. Successful booklets often have to be translated into several languages to meet market demand. Prospects for your booklets include vendors, suppliers, and manufacturers in your own industry. Each is a marketing niche, with individual, specialized needs. Approach them in a common sense way. These booklets provide solutions to many of their problems! Last and definitely not least, distributing booklets helps you garner a better ROI on your tradeshow participation Some industries, such as pharmaceutical industry, are now making a concerted effort to pull back on money spent on excessively expensive and inappropriate giveaways with educational value. A booklet is perfect in these situations because is helps you create better-qualified leads. This in turn leads to larger sales over a longer period of time with well-educated clients. When your company makes one more sale because someone reads booklet you gave them, investment of purchasing or creating booklet pays off handsomely. Buyers are far more likely to make a purchase based upon information they’ve read than upon any number of fancy-printed pens – even if they write with sparkly gel ink!
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of ExhibitSmart Tips of the Week, e-mail: susan@thetradeshowcoach.com; website: http://www.thetradeshowcoach.com
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