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4.) Place your links in Bold or Italics
A link placed in bold or italics is likely to get you more page rank than a link with a normal text. Most search engines place more weight-age to links in bold or italics.
5.) Check position of your link on webpage
Links placed on top of a web page carries more value and will help your website get more page rank than one placed at bottom of page.
6.) Find out if link back partner is a link farm
Link farms are considered as bad neighborhoods and are despised by search engines. A link back to a link farm is as good as asking for trouble. Always make sure that website you are linking back to is credible.
Link exchange program carried out properly can increase your page rank in a major way but at same time a careless program can lead you into trouble with your website being penalized by search engines.
Mukesh is a content developer at GoldMine Technologies and is the webmaster of the site www.bizbrim.com which is an information portal.