Six Ways To Build Trust

Written by Larry Johnson


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-- Testimonials page ?

If you have some testimonials from former customers, show them to us on a separate page of your site. Be sure to protect those people who make testimonials and only share their contact information with their permission.

-- FAQ section ?

Most sites have a number of typical, repeat questions. You may cover most of these by including an FAQ page on your site. It sure does cut down a lot on those messages that you have answered a hundred times.

Another way you can save some time and effort, is by setting up f*ee autoresponders which will answer most relevant questions.

Having as much information about you, your business, and contact details are all a part of providing your customer a safe, trustworthy and reliable means of doing business with someone online.

-- Larry Johnson http://www.BizSiteBiz.com/

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Larry Johnson has been working online for more than 9 years as a writer, publisher and webmaster. He has been nationally publisher in Home & Business magazine.


Wait to Offer a Solution

Written by Kendall Summerhawk


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Well done! Your answer was short and benefit-oriented. You then immediately turned your attention back to them by asking permission to continue asking questions.

The example I gave was purposefully vague. You are welcome to beef it up (although I am a long time vegetarian, somehowrepparttar phrase 'tofu it up' doesn't haverepparttar 120714 same emphasis) to fit your specific service. However, do not, under any circumstances, fall intorepparttar 120715 trap of talking about process. Hearing, "How do you work?" invites a process answer. Resist. Answer it as if you were asked, "What result will I get from hiring you?"

After all: It's Not About You, It's About Them.

Now it's your turn!

Weekly Marketing Wisdom **Marketing wisdom you can use right now!** Free chapter of marketing workbook when you subscribe! subscribe@kendallsummerhawk.com archives: http://www.kendallsummerhawk.com/free-articles.html


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