You simply now ask them if they would like you to introduce your product or service to any of their friends, family, colleagues or customers so that they too can benefit from advantages they have received. They will readily give you names at this stage of people they are happy for you to contact.

4. The Big Mistake Most Marketers Make With The A.I.D.A. Formula

Attention, Interest, Desire and Action – a wonderful system to follow! Yes, but to make AIDA work in creating million pound sales appeals you must know this vital information … You must keep using AIDA formula throughout your sales letters and ads. You must repeatedly gain attention, arouse interest, develop desire and ask for action. This is secret to maximising sales results with AIDA.

Using AIDA to first get attention, then arousing interest, then desire and finally asking for action is an excellent basic system but it only generates massive response which it is capable of when you learn to disperse its power regularly throughout your entire sales letter, ad or brochure.

Your readers will be far more likely to take action and buy your product when you retain their interest by repeating AIDA formula throughout your message. You achieve this by including plenty of sub-headings and interesting benefits, advantages and distinctions about your offer throughout your entire letter.

5. Why Increasing Your Prices Can Increase Your Sales

It’s not always a matter of automatically lowering your prices when you want to boost your sales. Overpricing may be one of reasons people aren’t buying as much or as often as you would like. But have you ever thought that you might be underpricing your product or service?

The only people that know right price for your product or service are your buyers. Put it to market. Test your price. I’ve seen $59 outsell $39, I’ve seen $295 equal $195. I know of someone who increased his seminar price from $1,500 to $5,000 to $15,000 and his results were better each time. Sometimes higher prices don’t work. It all depends on how prospect perceives value of your offering. One financial newsletter writer I know of tested his subscription price at $69, $79 and $109. The result? The $109 price bombed – it produced 10% of what $69 produced and $69 outpulled $79 by 300%!

The lesson is simple, put your prices to a market test and run with winner.

6. Want To Put More Passion In Your Print? – Do This First!

Passion and enthusiasm sells. It’s infectious but so also is lack of it! It’s vital therefore, that you inject your passion into your printed word. How do you do this? You simply write (or sell) when you are in a PEAK STATE. And how do you get yourself into this state? It’s all about your state of mind, attitude and feeling good. And only way to automatically put yourself in peak state is through moving your body by exercising. Aerobic exercise, such as brisk walking, running or swimming is best. You automatically attain this state because exercising causes release of pain-relieving and pleasure-stimulating endorphins.

One other way you can put yourself in peak state is by motivating yourself through positive and possibility thinking. Vividly imagining and visualising your past successes can also have a stimulating effect. These methods can work extremely well, but require more practice.

So, idea is, that before you sit down to write your sales letter or brochure, you get yourself into your peak state preferably through energetic exercise such as a 40 minute jog.

Then you’ll be ready to write at your peak – passionately, expressively and persuasively.

Once you have a firm grasp of aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.

Write variations of same headline until you have exhausted all ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.

After you have your list of headlines, make sure each one passes test for following criteria for a good headline. 1. Does it grab readers attention? 2. Does it answer question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.

Continue using process of elimination, one headline at a time, until you're left with what you feel are three best and strongest headlines, based on criteria presented in this article.

How will you know which headline is best one overall?

Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls most sales or responses is your winner!

To help you get creative juices flowing, I've listed below my version of "The 20 Greatest Headlines Ever Written,". I've listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy!

"The 20 Greatest Headlines Ever Written"

1. The Man With The "Grasshopper Mind"

2. They Laughed When I Sat Down At The Piano--But When I Started To Play!

3. To People Who Want To Write--But Can't Get Started

4. Does Your Child Ever Embarrass You?

5. The Secret Of Making People Like You

6. Advice To Wives Whose Husbands Don't Save Money

7. The Child Who Won The Hearts Of All

8. How To Win Friends And Influence People

9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save

10. Do You Make These Mistakes In English?

11. Why Some Foods "Explode" In Your Stomach

12. You Can Laugh At Money Worries--If You Follow This Simple Plan

13. When Doctors "Feel Rotten," This Is What They Do

14. How I Improved My Memory In One Evening

15. Discover The Fortune That Lies Hidden In Your Salary

16. How I Made A Fortune With A Fool Idea

17. Do You Do Any Of These Ten Embarrassing Things?

18. The Crimes We Commit Against Our Stomachs

19. How To Do Wonders With A little Land

20. Who Else Wants Lighter Cake--In Half The Mixing Time?

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net