4. Create An E-mag

Publish your e-zine in ebook format. You could offer more articles per issue. You could add graphics with articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page color ads.

5. Tell Them What's Next

Get your visitors excited about revisiting your web site. Tell them about upcoming articles, prize drawings, free stuff, etc. If they know what's in store for them, they will revisit. Tell then to sign up for an e-mail reminder or tell them to bookmark your web site.

6. Share Your Information

Create a web book that's related to your web site topic. Give people option of linking to web book so they give it away to their visitors. Put your ad on top of title page to get free advertising. This strategy will easily multiply your advertising exposure.

When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You'll be amazed at improvements you can make. Those final improvements are what make difference between an article that gets published and one that doesn't.

WORD OF MOUTH

“Word of mouth” advertising can be very effective. Besides, it is completely free. The Internet takes this ancient form of "buzz" and promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (computer mouse). With greatly increased speeds, people refer things to their friends and families spreading word through Internet and to far-reaching corners of world. This can be done for your ezines as well.

Many smart marketers and publicity people have learned to harness power of viral publicity with Internet "Tell-A-Friend" promotional techniques and tools.

Providing incentives as part of “Tell-A-Friend” technique ensures higher success rate. For instance, website www.wz.com conducted a giveaway contest where they gave away 4 Sony PS2's before Christmas as a website promotion. They also gave people who had entered Giveaway opportunity to get additional entries and additional chances to win by telling a few of their friends on “Thank You” page.

On “Thank You” page, every giveaway entrant received following message: "Tell your friends about WZ.com, and get an additional entry for each friend you email." In return for favor, they received an additional chance to win for every friend they refer. This simple addition increased Tell-a-Friend results by 96 times.

So how do you use this technique to leverage and increase your subscription rate, and "word of mouse" publicity? It's simple, just "Tell-A-Friend" or "Tell-A-Friend about everything”! You can add Viral "Tell-A-Friend" forms to all of your web pages just below subscription offer. This technique is simple and very effective.

Offer your ezines to all your customers, friends, relatives, and colleagues. Let them spread word. Offer your ezine as a promotional tool to your affiliates if you have an affiliate program. These can drastically improve subscriptions to your ezine.

Douglas Peirseille info@newslettermarketingtips.com