Sitemaps and Hypertext Links: "Food" for Search Engine Robots

Written by Daria Goetsch

Continued from page 1

A good sitemap will:

Provide text links to at leastrepparttar most important pages on your site; depending onrepparttar 128011 size ofrepparttar 128012 site, it may have links to every page

Give a short explanation of each page on your site, to inform your visitors about your website

Give your visitorsrepparttar 128013 information they need when lost in your website, and show them how to reachrepparttar 128014 page they are looking for

Provide a pathway forrepparttar 128015 search engine robots to follow in order to reach your most important pages

Provide important keyword phrases inrepparttar 128016 sitemap text and hypertext links that helprepparttar 128017 automated search engine robot "understand" whatrepparttar 128018 page is about

Help search engine robots find static landing pages that then link to dynamically generated pages they may not otherwise find

Even if your website is small, add a sitemap for your visitors and forrepparttar 128019 search engine robots.

To make your sitemap most attractive torepparttar 128020 search engine robots and your human visitors, be sure to include descriptive text along withrepparttar 128021 page URLs and links. Use your keywords in that text, including appropriate content for each ofrepparttar 128022 pages to which you link. Be careful not to overuse your keyword phrases, though, or you may be penalized inrepparttar 128023 rankings. Remember that this is a map that will be used by both search engine robots and your human visitors. Ifrepparttar 128024 content ofrepparttar 128025 page makes sense torepparttar 128026 people who visit your site, chances are it will make sense torepparttar 128027 visiting robots as well.

When you make it easy for your visitors to navigate your site, they will find what they are looking for. When you make it easy to search engine robots to move around on your site, you increase your chances of being favorably listed in their search results.

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation (, a Search Engine Promotion company serving small businesses. Besides running her own company, Daria is an associate of, an Internet web marketing strategies company. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.

Optimizing Your Sales Letter

Written by Sean Burns

Continued from page 1

If you have testimonials for your product, includerepparttar ones that contain your keywords nearrepparttar 128010 top of your page. Obviously you shouldn't re-write a testimonial but if you have a couple that do actually contain your keywords, make them prominent. Prominent, from a search engine perspective, is as high up your page as possible.

Bold Text: Things such as bold text andrepparttar 128011 use of italics can have some effect on how wellrepparttar 128012 search engines rank your page. It won't have a huge effect but in this situation we are trying to optimize everything that we can. Sales letters are often filled with bold text, italics, different colors and so on. It's important that you make important points stand out on your page.

Now, you can make important points stand out forrepparttar 128013 search engines also. Try to be sparing with your use of bold text and try, where possible, to only use it to highlight points that include your keywords. As I said, only do this where possible - don't go through changing your whole sales letter.

These are just a few little things that you can do to optimize your sales letter. Don't forget to also get links pointing to your sales letter and, where possible, use keywords inrepparttar 128014 anchor text. For example, my book is called Rankings Revealed but I try to get links to my sales page to say "Search Engine Rankings Revealed".

Don't Optimize Your Letter

As I said earlier, this isrepparttar 128015 approach that I prefer. I don't optimize sales letters at all. I use other pages to try to draw traffic fromrepparttar 128016 search engines. These pages establish my credentials and I then forward them torepparttar 128017 sales letter.

You should compile a list of relevant keywords and phrases and then write some informative articles that focus on each of these. Now, articles offer a much easier way to get your keywords intorepparttar 128018 important places - headline, first few paragraphs and so on. Optimize these articles as much as possible using Title tags, Headings, Bold text and so on.

Add these to your site and link to them from wherever you can. Make sure thatrepparttar 128019 link text uses keywords.

Each article should have a few prominent links torepparttar 128020 sales letter for your product. These could be inrepparttar 128021 actual text ofrepparttar 128022 article or you could just provide a link fromrepparttar 128023 end ofrepparttar 128024 article.

You can also add these articles to all ofrepparttar 128025 article directories online. The benefits of this are twofold. The article itself can draw search engine traffic - even if it is on another site. Then, people followrepparttar 128026 link to your sales letter. Also, this link torepparttar 128027 sales letter will increase it's link popularity.

Please Note: If you are going to submitrepparttar 128028 article to other sites, you shouldn't really have links to your sales letter inrepparttar 128029 body ofrepparttar 128030 article. Just link to it from your bio box atrepparttar 128031 bottom.

You should never compromiserepparttar 128032 quality of your sales letter in order to get traffic fromrepparttar 128033 search engines. Obviously traffic fromrepparttar 128034 search engines is very important - largely because you don't need to pay anyone a commission to get a sale. However, if you look for other ways to get good rankings you'll findrepparttar 128035 options are there. This may not be a direct approach but it will work.

There you have a couple of ways to get traffic fromrepparttar 128036 search engines to your sales page. Again,repparttar 128037 second option works much better for me because it allows a much greater degree of flexibility and allows me to target a much wider range of keywords. This approach may not work for you and you may find that you can optimize your sales letter page without harming your conversion rate.

Do some testing and you'll soon find which is more suitable for your situation.

Sean Burns has over six years experience in setting up, maintaining and profiting from websites from the comfort of his home. Sean is also the author of Rankings Revealed which shows you how easy it is to achieve top 10 rankings on the major search engines -

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