Make absolutely sure that each of your sitemap pages links to next. If you have 10 sitemap pages in total then each of those needs to link to every other sitemap page. Otherwise both visitors and search engine spiders will find a broken link, lose interest and go away.

Test your sitemap thoroughly. Make sure all links works. Make sure it's easy to read and navigate through. Your sitemap is there to assist your visitor and not confuse them.

How should you structure your sitemap? The following tips must be adhered to in order for your site to gain maximum possible benefit from having a sitemap.

1. The title of each sitemap link should be keyword rich and link directly back to original page.

2. Include 10 - 20 words of text from original page of content underneath relevant sitemap link. This creates more content for search engine spiders and human visitors can see exactly what each page is about in advance of clicking. uman visitor benefit is that they can see what pages is about in advance.

3. Ensure that look and feel of your sitemap page is consistent with rest of your site. Use same basic HTML template you used for every other page of your site.

So now you understand importance of building a sitemap for your website. There is work involved but long term benefits for your websites far outweigh any effort you have to make right now.

When indexing a site, Search Engines will look for keywords relevant to a certain topic and how any times and where that keyword appear in your page.

Theory is simple. Drop in some 'sport shoes' phrases and Search Engine will decide that your page is about sport shoes, and thus it will index your site for people writing 'sport shoes' in their dialog box.

However, writing a word 1000 times will not give you a high ranking.

Search engines will decide that you are trying to trick them. And they hate web sites trying to trick their robots.

Each Engine has its own preference for keyword saturation indexes. For most of them, however, being around 7% will be ok. Over 15% will be considered SPAM. On other hand under a 3-5% may be too low.

As a general rule, keep this in mind:

1. Use your main keywords in top 1/3 of your page. 2. Use synonyms of your keywords while keeping a natural flow in your copy. 3. Don’t repeat exact keyword phrases more than four or fivetimes. Or even less!

Google’s Search Engine Algorithm is penalizing keyword overuse!

Don’t forget about rest of your text ! Althoug most search engines give a higher weight to first 1/3 of your page, they will also check rest of it. Try to include your main keywords at least once at your opening paragraph, once or twice in middle of your text and at least once in your closing paragraph.

If copy doesn't read well... rewrite it and delete keywords if you must. The main point is to be fluent and 'nice'.

The process really looks forward to making ends meet. If a site is good for visitors, then sooner or later it will be good for search engines.