Site Statistics - What they should be telling you and probably aren't

Written by Sage Lewis

Continued from page 1

Having this understanding would change how business is done online. Every marketing investment, every page created andrepparttar entire flow of a site could easily be tracked and understood.

Additionally, how you market to people would change significantly for bothrepparttar 133622 site owner andrepparttar 133623 site visitor. If a person bought one product you could easily suggest other products that they would probably like. Amazon has virtually mastered this feature. This could also work for sites that don't sell online. If you knew a person enjoyed a certain article you could easily suggest to them that they read another article. You could trackrepparttar 133624 exact path people take through your site and compare that with your most wanted response. By understanding this information you could easily tweak your site until this response increased.

However, whilerepparttar 133625 technology is available to do this, most statistical analysis programs largely do not providerepparttar 133626 information in this format. The technology that enables this kind of detailed, valuable information is either custom made for a specific, deep-pocketed company or is just extremely expensive. The reason this has happened, in my opinion, is thatrepparttar 133627 average site owner has no idea this information is available. And if there is no apparent demandrepparttar 133628 chances of seeing this kind of analysis tool inrepparttar 133629 near future in not likely.

Sage Lewis, founder and president of the web site promotion firm He has been employed as an Internet Strategist and design/promotion consultant for 5 years. To subscribe to SageRock's marketing newsletter, send a blank message to or visit the company's site at

Hansel & Gretel Left a Breadcrumb Trail.....So do Your Website Guests!

Written by Merle

Continued from page 1 - Free Stats is free and easy to use. The downfall isrepparttar code they give you inserts a banner onrepparttar 133621 pages you wish to track. They do offer a "gold" service that eliminatesrepparttar 133622 banners for only 5.95 a month. -

The Counter supplies in-depth traffic reports. Tracksrepparttar 133623 number of visitors, referrers, browsers, and more. Simple to use add a few lines of HTML to your pages and you're good to go. -

Stat Track is more then just a counter; you get detailed information about your web guests. To use it you will have to tolerate a small 88X31 button on your tracked pages. Sign up, pasterepparttar 133624 code and you're done.

Now, let's move on to third party or pay stats services. Third party means another server collects and tabulates your website traffic, notrepparttar 133625 server your site is hosted on.

Professional SuperStats-

Offers advanced real time tracking and historical reporting on site traffic. Not software, it's easy to set up. The tracking code is invisible to your site visitors, no banners or buttons. You can also exportrepparttar 133626 data to MS Word, Excel or PDF format for further analyzing. Only 19.95 per month or 200.00 US dollars forrepparttar 133627 year. -

Provides traffic measurements and third party auditing services to website owners. Excellent for proving traffic patterns to potential advertisers. Sign up and get your first month for free.

Site Gauge -

Offering a free service, but you have to show banners on your site. For only 19.95 a month for up to 20,000 page views I'd go withrepparttar 133628 Pro service. It's invisible on your site andrepparttar 133629 stats collected are really in-depth. You can also request thatrepparttar 133630 stats be e-mailed to you daily.

The last and final option is your web host. Some web hosts will be able to supply you with stats but not all of them. You'll have to ask yours if they do and if there is any charge involved. Usually they supply you with this information for free as an add-on to you hosting service, but I have seen some that charge a small fee for access. Make a point to ask, as many of them won't point it out to you otherwise.

There you have it, stats in a nut shell. By analyzing your website statistics you'll be able to make more informed decisions and know what's working and who's visiting your site. The breadcrumbs are there.... do you have a system in place to find them?

Merle's Cyber Promotions "Creating Visibility Online for Small Businesses" Subscribe to MC Promotions Press New Service just added "Get Ready to Market Package" For details go to To find out more about the products and services offered by MC Promotions send

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