Single or Double Opt--In?

Written by F. Terrence Markle


Continued from page 1

Single Opt--In Discussion --------------------------------

An argument in favor of single opt--in states it is simpler to subscribe to a single opt--in list thanrepparttar double opt--in list. Even thoughrepparttar 120664 single opt--in method has more un-subscribes,repparttar 120665 net number of subscribers is generally higher than withrepparttar 120666 double opt--in method.

An argument againstrepparttar 120667 single opt--in method states that new subscribers may be:

* Tire kickers only looking forrepparttar 120668 fr^ee bonus, * Not really interested in your mark^eting efforts, * Can not remember signing-up, * Did not sign-up due to someone else signing them up or * There was a typographical mistake inrepparttar 120669 sign-up process.

How many ofrepparttar 120670 single opt--in subscribers fall into this “problem” category? Depending onrepparttar 120671 reporting source it ranges from 0 to 30 percent. Malice or typo mistakes can be mitigated inrepparttar 120672 confirmation process ifrepparttar 120673 recipient does not confirm. As a result, you will probably lose these people in short order throughrepparttar 120674 unsubscribe process. However,repparttar 120675 most serious consequence isrepparttar 120676 sp^am complaint. This can cause you significant grief and wasted time defending yourself againstrepparttar 120677 ISP that wants to shut you down.

Double Opt--In Discussion ---------------------------------

Depending on your situation, you may need or want to start usingrepparttar 120678 double opt--in method. This does not mean you trash all your current single opt--in subscribers and ask them to double opt--in. You should be able to continue your e-mail mark^eting to these individuals if you have a healthy business relationship with them. Considerrepparttar 120679 double opt--in method if you are inrepparttar 120680 early stages of building your list or want to increase to your existing list.

The double opt--in method may be your best solution torepparttar 120681 problem of single opt--in subscribers that don’t want to be on your mailing list. The confirmation process is your protection against individuals claiming you are sending them unsolicited e-mail. The double opt--in method establishes that:

* The e-mail a^ddress is good. * The responder isrepparttar 120682 owner ofrepparttar 120683 e-mail a^ddress. * The responder wants to join your mailing list.

Some significant reasons to use double opt--in include:

* To attract interested and responsive subscribers in your targeted niche. * Improverepparttar 120684 chances your subscribers will see your message. * A^dvertisers will place a higher value on your receptive subscriber list. * Ability to more effectively market your products and services to your list. * Documented proof that subscribers requested to be on your mailing list. * Reducerepparttar 120685 probability your ISP will shut you down due to a sp^am complaint.

An argument against double opt--in is thatrepparttar 120686 number of individuals completingrepparttar 120687 confirmation stage is lower than those signing-up inrepparttar 120688 initial subscription stage. This is usually due to:

* Faulty typing byrepparttar 120689 subscriber. * Malice byrepparttar 120690 subscriber. * Problem with input processing atrepparttar 120691 point of sign-up. * Wrong or incomplete information at sign-up becomes a surprise during confirmation. * The request for confirmation looks like a legal document.

As a result, it should be expected thatrepparttar 120692 recipient will not completerepparttar 120693 confirmation phase. The list operator should makerepparttar 120694 confirmation request as short and simple as possible.

Conclusion --------------

In conclusion, there is no easy answer torepparttar 120695 single versus double opt--in issue. You need to weighrepparttar 120696 pros and cons of each method, perform tests on each method and then selectrepparttar 120697 method that is right for your business.

It’s possible that you could wind up with a hybrid solution. In other words, userepparttar 120698 single opt--in method for your directly controlled programs like mini-courses and your newsletter and userepparttar 120699 double opt--in approach for your co-registration programs.

There is no silver bullet in determiningrepparttar 120700 best method to handle sign-ups. You need to experiment. Whatever you do, don’t shoot yourself inrepparttar 120701 foot. You want to build your business and not destroy it.

I wish yourepparttar 120702 best of success in your online business activities.

============================================ Copyright © 2004 F. Terrence Markle – All Rights Reserved Getrepparttar 120703 FR^EE e-mail course on list building “How To Build Your Own Opt--In Mailing List” at: http://www.QuikSystems.com/OIC/OpInCourse.htm ============================================



Copyright © 2004 - F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internet-related businesses for over 3 years. His primary focus is the marketing of affiliate programs. http://www.quiksystems.com


You Need To Optimize Your Site for Search Engines

Written by Diane Hughes


Continued from page 1

Consistent Delivery of Visitors

People use search engines to find what they are looking for allrepparttar time, all day long. In fact, 85% of people online use a search engine when trying to locate a product, service, or information. That means your SEO’d site receives a constant stream of visitors 24/7.

Exposure On Other Sites

Many search engines now offer to provide their search results on other Web sites. If a site that subscribes to Google or MSN’s search result service has a similar theme to your site, you could find your URL popping up all overrepparttar 120663 ‘Net.

Overall, forrepparttar 120664 little bit of time it takes to optimize your site, search engine listings simply can’t be ignored. Why continue to pay hundreds or thousands of dollars a month for paid advertising when you can have a horde of visitors delivered to your site free? Before you spend another dime on paid ads, take a good, hard look at search engine optimization.

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane


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