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Working within law or self styled guidelines is not good enough, retailers must use strategies that are morally good. An old retailing axiom used to be ‘The customer is always right’. From what I have perceived, ‘The customer is always ripe for picking’ often seems more appropriate.
Unfortunately it does not help a great deal to complain to corporations as processes are deeply rooted and are not there by accident. 'We aren't breaking any laws', or 'We strictly conform to guidelines set out by our association', are typical responses I have received.
But we must complain, to governments, consumer associations and everyone who will listen, or we will be unable to blame anyone when all truth is gone from marketplace.
© Ken McIsaac is author of www.32keys.com a free online book about life. He is also concerned about marketing and consumerism at www.axiom.ws/unethical/