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This KEI analasys has two purposes.
One, it helps you target your niche. Your "niche" is a small but potentially profitable corner of market that you can DOMINATE if you play your cards right.
For example, you might search for "golf". One of terms you get back that has highest count AND highest KEI (note that most words with high KEI have very low search counts. Remember, no one's using them for a reason. But there are a few gems in there.) might be "golf bags" (guessing). You might then want to target your marketing efforts on "golf bags." Give links for golf bag and golf bag accessories. Tips on taking care of your golf bag. An ebook on how to design your own golf bag. I don't know, I don't even play golf! But point is you have just targeted your niche.
The second reason is because it helps you pick out name of your future website. You will be ranked much higher in search engines if your keywords are a part of your title and/or your description. Plus use as many of these high count, high KEI words as you can in your links, articles, as alt text for your pictures, etc. The search engines will love you for it.
So, name for our ficticious site might be "The Golf Bag Store.com" or "Golf Bag's R'Us.com" or "The Golf Bag Emporium.com". Whatever. I don't even play golf!
I suppose a real life example would be a website of mine. When I was doing marketing research for my next site I noticed that keywords with highest count and highest KEI (within field of internet marketing) were "work at home" and "work from home". Therefore I named my new site http://www.work-at-home-help.com.
Also, when keywords are in title they stand out in bold. When they stand out in bold surfer will think that site is more relevant (which it may or may not be) and visit.
One thing that I think I have to warn you against is word stuffing. "Word stuffing" is when you pack your site with keywords at every possible turn. Some people have paragraphs with just nonsense. Inane babble filled with their keywords. Like this for example:
"When you download Brittany Spears .Mpg .Avi .MP3 be sure to upgrade to FREE trial verson of Paris Parus Hilton Haltun Video. Make money by becoming an affiliate with KISS and Pamela Anderson's golf bag..."
And on, and on.
I'm sure you've seen this. People do it all time to increase their ranking in search engines.
There are many forms of word stuffing. Another form of stuffing is having a back ground that is all one color (say white, for example). You then take as many keywords as you can think of and have them at bottom of page or in margins and have them same color as background. The effect is that people never see keywords, but search programs (bots, spiders, etc.) do. And they rank (or ranked) you accordingly.
I say "ranked" because these forms of word stuffing DON'T WORK ANYMORE! In fact they can get you penalised with a lower listing or even have you booted out of search engines database all together.
But there are two simple things you can consider to avoid these problems.
1) Keep it relevant and 2) Keep it timely.
If you want to add alt text to a picture of a golf bag, for example, just title it "golf_bag.txt". If you want to use your keyword with your description or articles just use it wherever and whenever it's appropriate. You'll come out ahead in end.
Anyway, we went on a bit of a tangent there but we're back.
Next all you have to do is get a product to sell. That's not too difficult. You can join an affiliate program. You can start your own newsletter. You can write an ebook or a course (downloadable products do well on internet.) There are many "businesses in a box" you could try. These are usually free and offer some products that are already selling like hot cakes on net.
It's up to you.
Anyway, I went on for a lot longer than I thought I would. I hope I didn't bore you.
It's really not that difficult. The hardest part is just sitting down and doing it.
Keep in touch and visit http://www.work-at-home-help.com. It has more resources for you to consider there.
To your health, Shaun
When you do get your own site/newsletter/whatever create a sig file and attach it to ALL of your email and forum postings. It's free advertising.
I really don't play golf.
After receiving his diploma in Business Administration (marketing major) Shaun immediately turned his focus to the internet. He combines humor and marketing knowlege (plus his own fumbling experience) in his articles, which are always informative and entertaining.