Fiction authors take months (sometimes years) and a gazillion rewrites to work this into a format that is even close to being readable. Even then, less than 5% ever get their work looked at by a publisher.

Instead, writing in response to what your market wants to know is a task ANYONE can accomplish.

You do it everyday!

An interesting exercise to follow is to actually make note of how many questions you get asked and provide answers for in one day. I'm betting it is at least 10 - and if you have kids, a wife and a job - you are more likely in range of 30-40.

Answer 30-40 questions on a given topic will give you close to half a book.

Answering a typical question in written form takes 2/3-1 page - answer 40 questions and you have close to half an 80-page book.

Your job is to...

Organize Your Market's Questions Into A Logical Set Of Answers

Did you see word writing in that description?

No, because writing is simply a method of communication.

What you will sell are organized answers to your market's most pressing concerns, challenges and desires.

You could answer them verbally in audio products, through a tool in software, through written word in written products, or through visual descriptions using video.

If your obstacle to turning your ideas into hot selling products is writing - then forget writing - become an information organizer.

What a great career description - "Information Organizer". Isn't that a lot less scary than "author"?

Not only does full color aspect of postcards attract more attention than all of envelopes in any given day’s stack of mail, but it will allow you to get your message across while recipients are making decision of what to read and what to throw away.

Let’s use this example:

You are sitting on subway and guy next to you leans over and says "I have something I would like to sell you and it’s under my trench coat, are you interested?" So as any sane person would do, you move to furthest seat from him so not to be bothered.

As you now sit in farthest seat from untrustworthy freak in trench coat you are approached by a smiling little Girl Scout who holds out a box of cookies and says "Would you like to buy a box of cookies? Everyone loves Thin-Mints!" So this time you pull out your wallet and plunk down $3 for a box of delicious cholesterol and sugar.

See difference? Don’t hide your message behind a trench coat. For all we know "untrustworthy freak", as I have affectionately named him, could have had a box of Thin-Mints under there.

We may never know, and neither will your customers if you don’t stop stuffing your promo into bland looking envelopes.

Now, make final step easy and take out hassle of direct mail.

It’s one thing to get postcards designed and printed. It’s another to get them into hands of recipients rapidly, efficiently, as inexpensively as possible and without too much hassle. You have choice of doing it yourself in house or getting someone to do it for you.

The apparent advantage of doing it yourself is that you don’t pay someone else what they charge to do it for you. The disadvantage of doing it yourself is that it’s going to cost you more in long run.

Why?

Normally your postage for a 4.25 x 6" postcard is 23¢. Direct mail companies can lease special software from USPS which reads addresses and barcodes them. The post office gives a significant discount for bar-coded mail. Updating this software often (every three months) ensures that addresses you are mailing to are good. If person is no longer at that address then it’s a waste of your money to mail to them.

Because of high tech equipment and software direct mail companies use, you can sometimes save as much as .04 cents per card. And you don’t have all hassle of getting mailing out yourself.

I call it a no-brainer: a technical term for saving money and hassle by getting someone else to do your mailing for you. If you have been doing it hard way, switch over to a direct mail marketing company. I am sure they will be glad to help you save money, time and trouble.