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5) Your Presentation & Marketing Collaterals! A well-written bio, press release or soft sales letter included in your marketing kit is ideal. You might also consider creating a powerful marketing slogan that helps you stand above
crowd. The goal of your marketing material is to demonstrate right off bat what you can do for your clients, what makes you unique and where your specialty lies. Come up with a catchy slogan or line that defines your services and before you know it, you'll be branded effectively.
6) The Tried and True Article Writing! Each in our own way has gained powerful tools through our experiences therefore coming up with an article is a great strategy for gaining exposure. Some people think that it's all been said before, but in truth everyone has something of value to share. Be daring and share something no one else knows about or present it in a way it's never been said before. Pay particular attention to your experiences and before long you'll have great ideas to write about.
7) Keeping Records of Your Strategies! While keeping clear records may not seem like a marketing strategy, it is probably one of most important marketing tools you'll ever use. By keeping records of your clients, where they come from and how they find you, you always know which of your efforts is working best. I make it a habit to ask visitors if they discovered my services via articles, through word of mouth or through search engines. In that way I know which of my strategies have been most effective and which aren’t bringing me new business.
As you give thought to your marketing strategies, don't be timid about trying something new and simple. Very often, simplest, least expensive method brings greatest results.
Charlene Rashkow brings 15 years of experience as a Writing Stylist/Consultant. She successfully helps companies and individuals reach their objectives by writing outstanding website content, press releases, bios, articles of interest and all other forms of marketing material. You may contact Charlene at www.allyourwritingneeds.com or e-mail her at charlene@allyourwritingneeds.com. You can also call her directly at (310) 514-4844.
