The only thing that stops you is your imagination.

And as a final guideline, when you set out each page make sure that both sales copy and search engine functionality are also focused towards individuals target market niche.

That simply means use words that they understand, put forward benefits that they want to read about. Make sure that description meta tag is optimized so they read what they want before they click to you on a search.

Make sure headline grabs them by neck and reels them in. Also be sure to offer them a “value added” incentive – never a discount. Plus, make sure that you ASK THEM to book with you.

It's really that easy.

Paul Barrs

P.S. This is probably shortest article I've ever written before, but there isn't really too much to say. You've got to learn to be creative.

This past week I received by mail an offer to subscribe to a very well known business magazine. I'm still very tempted to order that subscription even though I've never read magazine before in my life.

Why?

Because they are offering a FREE sports watch with every new subscription!

The thing is, I don't need a watch – I've got a beautiful $1000 gold watch sitting on my wrist right now – but I still want to order subscription.

Why?

Because I WANT that FREE watch!

5. Simplify your idea. Can you condense, trim down, compact, minimize, or narrow your idea?

6. Change your idea. Modify name, color, sound, shape, form, function, smell, taste, and properties of your idea.

7. Make your idea meet needs and wants of masses. Does your idea meet basic needs and wants of more comfort, money, food, shelter, time, space, convenience, attractiveness, health, and beauty? If not, alter your idea to meet one if not all of these needs and wants.

8. Add more value. What will add more value? Add extra features, durability, safety, thickness, accuracy, guarantees, uses, and freebies.

9. Examine what others have done. Emulate professionals and experts who have had great success with a similar idea or product. Are you facing a problem that has already been solved? Use past as a tool for experimentation and learning.

10. Flip a coin. When you cannot make a decision, flip a coin. Once coin falls, use your intuition and gut to make a decision. If you feel comfortable with result, go with it. If you feel uncomfortable with coin toss, make opposite decision.