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2. Smaller words, bigger impact. In an effort to look smart, we sometimes try to flex our vocabulary muscles too hard in advertising. But advertising speaks to people same way you speak to a friend. You want to be on same level, so don't use five syllable words in your copy. It will only come off as condescending and confusing.
After you write something, try speaking it out loud. If you sound like you are reading an excerpt from a literary essay, change it to sound more natural, like your normal style of speech. Remember, as Stephen King advises, "Never say emolument when you mean tip."
3. Don't lose your message in overly complicated copy. Searching for message in some advertisements can be like separating sand from sugar--you really have to work to find good stuff.
Only say what you need to say. Keep your message concise. You don't need to tout every magnificent quality of your product or service. Pick one or two of best features and focus on those.
3. Use phrases that sell. These are familiar phrases that don't make people think hard about implications. When they hear them, they know exactly what is being said and how to respond.
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These are just a few of simple, yet effective phrases that spark a listener's interest in your message. Notice that they are all under five words.
4. Simple ad campaigns, not just simple messages. Pick something that works and stick with it. Each time an ad runs, it builds on time it ran before that. The secret to becoming a household name is simple--repetition, repetition, repetition.
Kevin Nunley provides marketing advice and copy writing. Spice up your marketing with sales letters, ads, and web copy that sizzle and sell. See all Kevin's services and free tips at http://DrNunley.com Reach him at mailto:firstname.lastname@example.org or 801-328-9006.