If you're not testing your headlines already, you need to be, without a doubt.

The purpose of your headline is quite simply to capture your visitor's attention, and to compel them to read more, rather than clicking away.

3. Do You Call Your Visitor To Action?

Many web sites are well-constructed and have otherwise good sales copy ... but fail to capitalize on any of that by calling their visitors to action.

Visitors are reluctant to part with their cash, they will procrastinate, they won't purchase from you ... unless you tell them to do so, and tell them to do it now.

You need to have a specific call to action on your web site so your visitors know exactly what they have to do and how - and do everything you can to encourage them to do it straight away, rather than to put it off.

Often this can be achieved with use of special offers or bonuses - offer them a discount if they order straight away, or throw in some valuable bonuses that are only available for a set number of hours or days.

So check your web site - are you really telling them to order now, and telling them how to do it? Or is it all very implicit? If your web site currently takes latter route, you really are throwing away a lot of sales.

4. Does Your Web Site Look ... Professional?

I often see web sites where product looks okay, sales copy looks okay ... but it just looks so unprofessional that I doubt anyone would part with their cash. Is that your site?

To your visitor, unprofessional means uncredible, and without credibility, you have no trust, which is essential before someone parts with their hard-earned cash and gives it to you.

Some simple changes to your site's appearance can really swing things around - a change in layout, a change in font, a change in graphics. Make your web site focussed on end result - if you want sale, focus on that, don't throw in graphics for this and that affiliate program along with a picture of you and your cat. What do you want your web site to achieve?

It often helps to get an honest appraisal from others, whether via a forum, or someone else you know online with some experience in these matters. It's usually best not to ask your nearest and dearest unless you know you're going to get an honest answer - they may just say what they think you want to hear.

Take a close look at web sites that you know do well - how do their sites compare to yours? If you don't feel you can make necessary improvements yourself, hire someone who can - try elance.com for starters.

5. Can Your Visitors Contact You?

The Internet can provide a cloak of anonymity, but if you are hiding behind one on your web site, you are going to lose a lot of sales. Visitors are looking for reasons not to purchase from you - and a lack of contact details on your web site is a big reason to leave your site and go somewhere else.

In my experience, it is absolutely essential to provide all your contact details clearly and prominently on your web site. At a minimum, that means your name or company name, your full street address (not a PO box, that will say 'don't trust me' to your visitors), your address, a telephone number (that someone will answer), and your email address or some other contact method they can use to send you a message, such as a contact form.

These simple changes really can make a huge amount of difference on your web site, often difference between a downright disaster, and a resounding success.

As a supplier, you can participate in those tenders without any extra cost involved.

Low customer acquisition cost

Your mere presence in B2B exchange might bring you new customers! Since buyers come to exchange themselves; your cost of getting customers through this channel is relatively low in comparison to other traditional channels. You can even increase your visibility by advertising in key places of exchange, where your prospective buyers frequently visit. Being highly targeted, these ads produce incredible results.

Improve customer service

Ability to have constant interaction through B2B exchange allows you to serve your customers better. You can track whole ordering process from payment to delivery and bring greater efficiency in customer service. The integrated functions of an exchange such as sales management, internal messaging service, lead management, etc. also help you managing customers service process effectively.

Efficient information sharing method

When needed, you can instantly update your catalog and inform customers about changes. Whether you are launching a new product or having a web seminar, through B2B exchange you can share information more efficiently. Some B2B Exchanges use sophisticated knowledge management systems to create, capture, reprocess and reutilize information intended for specific group of audience. These contents or information can be displayed on demand or in time to a member – when needed.

Business processes management

One of primary objectives of using B2B exchanges for you should be their ability to handle, run and administer various business processes. These solutions assist you to streamline your business, reduce overhead costs and reduce documentary errors.

Using technologies in a bid to streamline business processes like supply chain is nothing new. Companies have been using various solutions to support product development, customer service, procurement and other integral processes for many years. Before Internet era, many companies have invested enormous amount of money in infrastructure building to automate supply chain process. Today, thanks to Internet, even small companies have opportunity to use highly sophisticated supply chain solutions for a small cost. Many B2B exchanges, such as Rusbiz.com, allow small companies to use supply chain management solution for a small fee. The major benefits of using supply chain solutions include:

1. Reduced sales time 2. Better inventory control 3. Lower overhead 4. Reduced manufacturing cycle time 5. Reduced cost of goods

Business to business e-commerce is evolving very fast. The fact is, at one point, most of all business transactions will take place via Internet. B2B exchanges are a way of building cost-effective e-business environment on Internet, which is capable of producing concrete and quantifiable business benefits to participants.