Who you are and how to get in touch. Duh! Remember fax number and, if you have one, toll-free number. In fact, if you do have a toll-free number, project class and good service by showing it as your only voice number. Whatever phone number you show, "bold" it so it stands out.

What you do. A job title is nice, but does it really convey what function you perform and what your responsibilities are?

What your company does. "ABC Flowers" tells a little about what you do, but you need to add something like "Specializing in birthday arrangements". "ABC & Associates" doesn't say ANYthing about what you do; is that a consulting firm? If so, what kind? Computer? Legal? Erosion control?

Products and services. Briefly list some of what you or your company offers. Brevity is key; just say enough to get them to ask for more information.

Internet information. Don't forget your web address and e-mail address, too. (WHAT? You don't have web or e-mail addresses? GET THEM, AND GET THEM NOW!)

That's a lot of stuff to get onto a 2" x 3 1/2" card, isn't it? Don't forget back of card, too! That's a lot of "real estate" which is often wasted, and extra cost is minimal.

Your card does have a big job to do; it's cheap, front-line advertising. Make most of it!

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into categories you've outlined.

--->> Making Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out benefits such as:

* a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of cost

Also, be sure to ask about advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

--->> Finalizing Deal

You'll need to work out payment arrangements with your partners prior to placing ad(s). The best way I have found to handle finances is for each party to pay me for their portion of cost with a credit card. I then place ad order with MY credit card. This way, you are assured of receiving dollar amount due to you; and your partners have assurance that - should you default on your end of deal - they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, impact is doubled while cost is reduced by at least half. That's best advertising bargain around today!