Show Your Cards

Written by Dave Balch

Continued from page 1

Who you are and how to get in touch. Duh! Rememberrepparttar fax number and, if you have one, toll-free number. In fact, if you do have a toll-free number, project class and good service by showing it as your only voice number. Whatever phone number you show, "bold" it so it stands out.

What you do. A job title is nice, but does it really convey what function you perform and what your responsibilities are?

What your company does. "ABC Flowers" tells a little about what you do, but you need to add something like "Specializing in birthday arrangements". "ABC & Associates" doesn't say ANYthing about what you do; is that a consulting firm? If so, what kind? Computer? Legal? Erosion control?

Products and services. Briefly list some of what you or your company offers. Brevity is key; just say enough to get them to ask for more information.

Internet information. Don't forget your web address and e-mail address, too. (WHAT? You don't have web or e-mail addresses? GET THEM, AND GET THEM NOW!)

That's a lot of stuff to get onto a 2" x 3 1/2" card, isn't it? Don't forgetrepparttar 101065 back ofrepparttar 101066 card, too! That's a lot of "real estate" which is often wasted, andrepparttar 101067 extra cost is minimal.

Your card does have a big job to do; it's cheap, front-line advertising. Makerepparttar 101068 most of it!

Dave Balch generated over $5 million from his home-based business. Visit to sign-up, for information on speaking services, or for copies of past articles and newsletters. Comments and/or questions are always welcome at 1-800-366-2347 or

Advertising Costs Getting Too High? Start Your Own Ad Co-op!

Written by Diane Hughes

Continued from page 1

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall intorepparttar categories you've outlined.

--->> Makingrepparttar 101064 Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point outrepparttar 101065 benefits such as:

* a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction ofrepparttar 101066 cost

Also, be sure to ask aboutrepparttar 101067 advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

--->> Finalizingrepparttar 101068 Deal

You'll need to work out payment arrangements with your partners prior to placingrepparttar 101069 ad(s). The best way I have found to handlerepparttar 101070 finances is for each party to pay me for their portion ofrepparttar 101071 cost with a credit card. I then placerepparttar 101072 ad order with MY credit card. This way, you are assured of receivingrepparttar 101073 dollar amount due to you; and your partners haverepparttar 101074 assurance that - should you default on your end ofrepparttar 101075 deal - they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience,repparttar 101076 impact is doubled whilerepparttar 101077 cost is reduced by at least half. That'srepparttar 101078 best advertising bargain around today!

Diane Hughes is an accomplished internet entrepreneur and editor of the popular ProBizTips Newsletter. You can learn more about Diane and her success in helping many start a home business and make money from home by clicking below:

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