Because your guests view presentation from a standard web browser, they won’t need any special software to see your presentation. And even though you’re not physically present, you can still control show.

There are no limits to number of presentations that you can store in your private account. You can jump around from slide to slide and select slides you want your audience to see. You can also switch between different presentations while your viewers are still logged in. And best of all, you can read right from your notes without anyone else noticing.

Up to ten viewers can logon and view your presentation simultaneously. You can show your presentations to an unlimited number of viewers, but there is an additional cost for this. Anyone who has a PDA can view your presentation, too, as long as Flash is built into PDA.

So if you’re ready to show world your new product demonstration, or you need to conduct a meeting with different people who are located in different offices, or you are in training business and you’re setting up virtual classrooms, or even if you need to train others on use of a particular product, you need OnlinePRESENTER.

OnlinePRESENTER requires Windows 98, 2000, XP or NT and PowerPoint 2000, XP, or 2003.

This cutting-edge way to show off your PowerPoint presentations is well worth price of admission. Without leaving comfort of your home office, you can be showing your wares to prospects living in New York or New Delhi! So sit back and let show begin.

Search engines use a variety of ever changing factors to determine listing order including site content, website architecture, source code referred to as meta tags, and number of links to your site from other related sites. There are companies that generate majority of their revenues providing Search Engine Optimization services. For many smaller companies cost is prohibitive. However, even if you are a very small company you can be sure content on your site includes key words you want to be listed under. Linking to sites of businesses that are complimentary to yours and asking them to link to you can also improve search engine ranking.

Pay for performance options such a Google Ad Words or listings on Overture offer another relatively inexpensive option for driving traffic to your site. The “sponsored site” listings at top or down side are companies that have purchased key words in order to appear in prime locations when someone searches on that word.

There are hundreds of sites that you can post content to in form of articles. These articles can be picked up and used by publishers of on-line newsletters – large and small. Writing articles related to your business and posting them to these sites can generate a tremendous amount of traffic and costs only time it takes you to write and post articles.

So you’ve got a great website and you’re generating traffic. Now what? How do you assure that you are capitalizing on traffic you are generating? First you must determine what action you want visitors to take. Do you want them to sign-up for your free newsletter, purchase a product, fill out a contact form or request additional information? To determine action you want a visitor to take, look back at role you want your site to play in your overall business and marketing strategy.

The three key ingredients for a website that helps you promote and grow your business are: •design and content of site •driving traffic to site •getting visitors to take action

If any one of these ingredients is missing your results will be less than optimal.

The internet has had greatest impact on how companies market their products and services and offers most potential for new and innovative marketing strategies of any promotional vehicle since invention of television. And, at least for now, internet provides a more level playing field for small companies than other promotional tools. How can your company capitalizing on power of internet?

< Julie Chance is president of Strategies-by-DESIGN, a Dallas based firm that helps businesses from professional services firms to specialty retailers Map A Path to Success by developing more leads, turning those leads into loyal customers, and obtaining a greater return from their marketing investment. The firm provides marketing consulting, training and skills based coaching. For more information or to sign up for their free marketing tips newsletter go to www.strategies-by-design.com or call 972-701-9311.

© 2004 Strategies-by-DESIGN. May be reprinted with credits and contact information.